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Search Engine Marketing
by PPC Associates

The 7 Habits of Highly Effective SEM

The 30,000-foot guide to our approach to PPC.

The Lin-Rodnitzky Ratio

A quick and accurate method of evaluating the efficiency for any PPC campaign. What's your SEM account's L/R ratio?


Landing Page Best Practices

Turn your clicks into conversion in ecommerce, B2B, and lead gen campaigns with these landing page tips.

Marketer's Guide to YouTube Ads

Learn about YouTube capabilities, ad types, targeting, and more.

Introducing the Wide Tail

Learn why the long tail is dying and how to adjust.

Alpha Beta Account Structure Guide

Innovative technique of keyword categorization and ad group structure in your PPC account. How to maximize sales and minimize wasteful SEM spend.

Impression Sculpting: Master GDN Advertising

Target broadly and cut like crazy to realize the full (and profitable) range of the Google Display Network.

A Guide to Facebook Advertising

A full breakdown of ad options, metrics, and objectives in today's Facebook ad campaigns.
PPC Associates proudly works with the Top Paid Search Networks & Tools! Contact Us to Improve Your Online Marketing Performance Now!


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