Susan Waldes has 12 years of search engine marketing experience. She joined PPC Associates in August 2011 after serving as the in-house SEM manager for ecommerce retailer ivgStores. Susan has handled a multitude of lead generation, branding, and eCommerce clients in her previous roles at ROI Revolution and Rockett Interactive and as an independent SEM consultant. Susan has a BFA from Savannah College of Art and Design. Susan has contributed insights about SEM and client relationships to our in-house blog and other highly regarded outlets, including Techipedia.com.