For clients that have an internal SEM team, or who just aren’t yet ready to outsource all of their SEM to an agency, we offer a one-time SEM Audit. An SEM audit is typically a 25 to 40 page document that includes detailed advice about all aspects of your current SEM campaigns. We cover everything from keywords to landing pages to competition (as with all aspects of our agency, we use our ‘holistic SEM’ view of the seven elements of SEM to craft your audit).
Audits typically involve a few hours of client interviews, at least one day of account review and analysis, one to two days to create the document, and then between one half day and one full day of in-person or on-phone review with the client. Audit cost is based on the size of account in question and the number of days required to complete the audit. The minimum audit fee is $6,000.
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