SEM Thought Leadership

SEM Thought Leadership

PPC Associates has been at the forefront of SEM Thought Leadership since its founding in 2008. We've developed PPC management strategies like the Lin-Rodnitzky Ratio, the 7 Habits of Highly Effective SEMs, the Alpha-Beta Account Structure, and more. CEO David Rodnitzky is a regular on the SEM speaking and webinar circuits, and you can find his presentations here as well. Download our SEM white papers, learn from David's webinars, and take advantage of PPC Associates' push to provide SEM Thought Leadership.


White papers:


Webinars and Slideshows

A BrightTALK Channel




Roundtables


Speaking Engagements

  • SMX Advanced, 2013 - Susan Waldes, "Pro-Level Retargeting Tips"
  • SMX West, 2013 - Ron Fusco, "Tying YouTube to PPC Campaigns"
  • SMX West, 2013 - Susan Waldes, "Ready, Aim, Fire...Then Retarget!"
  • SMX West, 2013 - Hillary Read, "Blow Me Away Blogging"
  • SearchFest, 2013 - David Rodnitzky, Paid Search
  • Media Post Search Insider Summit, 2012 - David Rodnitzky, "The Death of Text Ads"
  • SMX East, 2012 - David Rodnitzky
  • SMX East, 2012 - Susan Waldes
  • High Point Furniture Market, 2012 - Susan Waldes
  • HostingCon, 2012 - Sean Marshall
  • LeadsCon, 2012 - David Rodnitzky
  • SMASH Summit 2012 - David Rodnitzky
  • SMX Advanced, 2012 - David Rodnitzky
  • Silicon Valley Search Engine Roundtable, 2012 - David Rodnitzky
  • AdTech San Francisco, 2012 - David Rodnitzky
  • LeadsCon, 2012 - David Rodnitzky
  • SMX West, 2012- David Rodnitzky
  • DOMAINfest, 2012 - David Rodnitzky
  • DSPs & Opportunities for Search Marketers - Search Insider Summit, Dec. 2011 - David Rodnitzky
  • University of San Francisco, 2011 -David Rodnitzky
  • BrightTalk Interactive Marketing Conference, 2011-David Rodnitzky
  • VSEMCamp, 2011 -Sean Marshall
  • First Round Capital, 2011 - David Rodnitzky
  • HostingCon, 2011 -David Rodnitzky
  • LeadsCon Las Vegas, 2011 -David Rodnitzky
  • LeadsCon New York, 2011 -David Rodnitzky
  • SMX Advanced, 2011 -David Rodnitzky
  • Technology Crossover Ventures, 2011 -David Rodnitzky
  • Conversion Conference, 2010 -David Rodnitzky
  • LeadsCon New York, 2010 - David Rodnitzky
  • Sandbox Suites, 2010 - David Rodnitzky
  • Search Engine Strategies, 2010 - David Rodnitzky
  • Search Marketing Now, 2010 - David Rodnitzky
  • Stanford Business School Entrepreneur Conference, 2010 - David Rodnitzky
  • TieCon, 2010 - David Rodnitzky
  • AdTech New York, 2009 - David Rodnitzky
  • AdTech San Francisco, 2009 - David Rodnitzky
  • BizTechDay, 2009 - David Rodnitzky
  • Conversion Conference, 2009 - David Rodnitzky
  • LeadsCon, 2009 - David Rodnitzky
  • PPC Summit, 2009 - David Rodnitzky
  • TieCon, 2009 - David Rodnitzky
  • Search Engine Strategies, 2009 - David Rodnitzky
  • Search Marketing Now Webinar Series, 2009 - David Rodnitzky
  • Sandbox Suites, 2008 - David Rodnitzky
  • SMX Advanced, 2008 - David Rodnitzky
  • Technology Crossover Ventures Client Acquisition Summit, 2008 - David Rodnitzky
  • PubCon, 2007 - David Rodnitzky
  • Technology Crossover Ventures Client Acquisition Summit, 2007 - David Rodnitzky
  • University of San Francisco, 2007 - David Rodnitzky
  • Real Estate Connect, 2006 - David Rodnitzky
  • The Kelsey Group Interactive Local Media Conference, 2004 - David Rodnitzky
  • LegalWorks, 2004 - David Rodnitzky
  • 1st Google AdWords Client Forum, 2003 - David Rodnitzky

Articles and Interviews

  • Spreaker.com Interview, The Free COO -- David Rodnitzky
  • Webmaster Radio Interview - "Capture and Control Your Keywords With Better Account Structure" -- Mike Nelson
  • PPC Offers Instant Answers -- San Francisco Business Times
  • Should Startups Invest in Search Engine Marketing? -- VentureBeat, May 2012 - David Rodnitzky
  • Why the Long Tail is Dead -- AdTech San Francisco, 2012 - David Rodnitzky
  • Visibility Magazine, March 2012 -- "Things You Should Never Market Through Search Engine Marketing" -- David Rodnitzky
  • CNN Radio interview-- David Rodnitzky
  • Webmaster Radio interview -- David Rodnitzky
  • Visibility Magazine interview-- David Rodnitzky
  • Revenue Magazine interview -- David Rodnitzky
  • Search Marketing Standard, December 2007 – "Can Anyone Really be a Search Marketing Expert?" -David Rodnitzky
  • Search Marketing Standard, September 2007 – "I’m Feeling Lucky to be a Search Marketer" -David Rodnitzky
  • Newsweek interview, August 2007 – "Facebook Grows Up" -David Rodnitzky
  • Search Marketing Standard, May 2006 – "15 Biggest Myths in Search Marketing Exposed" -David Rodnitzky
  • Advertising Age interview, April 2006 – "Search-Ad Behavioral Data Can Lift Sales" -David Rodnitzky
  • Digital Moses Confidential, January 2006 to Present – columnist on paid search and online lead generation - David Rodnitzky

Featured Guest Blogs


Podcasts

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