SEM Thought Leadership

PPC Associates has been at the forefront of SEM Thought Leadership since its founding in 2008. We've developed PPC management strategies like the Lin-Rodnitzky Ratio, the 7 Habits of Highly Effective SEMs, the Alpha-Beta Account Structure, and more. CEO David Rodnitzky is a regular on the SEM speaking and webinar circuits, and you can find his presentations here as well. Download our SEM white papers, learn from David's webinars, and take advantage of PPC Associates' push to provide SEM Thought Leadership.

White papers:

• The 7 Habits of Highly Effective SEM
• The Lin-Rodnitzky Ratio
• SEO vs. SEM
• Integrated PPC Marketing
• Alpha Beta Account Structure Guide
• Advanced Google Display Network Management

Webinars

• Landing Pages for PPC, by David Rodnitzky

Roundtables

• MP3 of Focus roundtable on Using Paid Search to Sell B2B Products and Services

Speaking Engagements

• LeadsCon, 2012 -David Rodnitzky
• SMX West, 2012-David Rodnitzky
• DOMAINfest, 2012 -David Rodnitzky
• DSPs & Opportunities for Search Marketers - Search Insider Summit, Dec. 2011 - David Rodnitzky
• University of San Francisco, 2011 -David Rodnitzky
• BrightTalk Interactive Marketing Conference, 2011-David Rodnitzky
• VSEMCamp, 2011 -Sean Marshall
• First Round Capital, 2011 - David Rodnitzky
• HostingCon, 2011 -David Rodnitzky
• LeadsCon Las Vegas, 2011 -David Rodnitzky
• LeadsCon New York, 2011 -David Rodnitzky
• SMX Advanced, 2011 -David Rodnitzky
• Technology Crossover Ventures, 2011 -David Rodnitzky
• Conversion Conference, 2010 -David Rodnitzky
• LeadsCon New York, 2010 - David Rodnitzky
• Sandbox Suites, 2010 - David Rodnitzky
• Search Engine Strategies, 2010 - David Rodnitzky
• Search Marketing Now, 2010 - David Rodnitzky
• Stanford Business School Entrepreneur Conference, 2010 - David Rodnitzky
• TieCon, 2010 - David Rodnitzky
• AdTech New York, 2009 - David Rodnitzky
• AdTech San Francisco, 2009 - David Rodnitzky
• BizTechDay, 2009 - David Rodnitzky
• Conversion Conference, 2009 - David Rodnitzky
• LeadsCon, 2009 - David Rodnitzky
• PPC Summit, 2009 - David Rodnitz
• TieCon, 2009 - David Rodnitzky
• Search Engine Strategies, 2009 - David Rodnitzky
• Search Marketing Now Webinar Series, 2009 - David Rodnitzky
• Sandbox Suites, 2008 - David Rodnitzky
• SMX Advanced, 2008 - David Rodnitzky
• Technology Crossover Ventures Client Acquisition Summit, 2008 - David Rodnitzky
• PubCon, 2007 - David Rodnitzky
• Technology Crossover Ventures Client Acquisition Summit, 2007 - David Rodnitzky
• University of San Francisco, 2007 - David Rodnitzky
• Real Estate Connect, 2006 - David Rodnitzky
• The Kelsey Group Interactive Local Media Conference, 2004 - David Rodnitzky
• LegalWorks, 2004 - David Rodnitzky
• 1st Google AdWords Client Forum, 2003 - David Rodnitzky

Articles and Interviews

• CNN Radio interview-- David Rodnitzky
• Webmaster Radio interview -- David Rodnitzky
• Visibility Magazine interview-- David Rodnitzky
• Revenue Magazine interview -- David Rodnitzky
• Search Marketing Standard, December 2007 – "Can Anyone Really be a Search Marketing Expert?" -David Rodnitzky
• Search Marketing Standard, September 2007 – "I’m Feeling Lucky to be a Search Marketer" -David Rodnitzky
• Newsweek interview, August 2007 – "Facebook Grows Up" -David Rodnitzky
• Search Marketing Standard, May 2006 – "15 Biggest Myths in Search Marketing Exposed" -David Rodnitzky
• Advertising Age interview, April 2006 – "Search-Ad Behavioral Data Can Lift Sales" -David Rodnitzky
• Digital Moses Confidential, January 2006 to Present – columnist on paid search and online lead generation - David Rodnitzky

Featured Guest Blogs

• Google Testing New SERP Layout, by Tony Young