SEM Thought Leadership
PPC Associates has been at the forefront of SEM Thought Leadership since its founding in 2008. We've developed PPC management strategies like the Lin-Rodnitzky Ratio, the 7 Habits of Highly Effective SEMs, the Alpha-Beta Account Structure, and more. CEO David Rodnitzky is a regular on the SEM speaking and webinar circuits, and you can find his presentations here as well. Download our SEM white papers, learn from David's webinars, and take advantage of PPC Associates' push to provide SEM Thought Leadership.
White papers:
Webinars and Slideshows
"Iron-Clad Google AdWords Campaigns" , by David Rodnitzky
Next-Gen Facebook Advertising, Make LinkedIn Ads Work for You", by Andrew Foxwell, Alicia Antoniolli, and Terry Whalen "Custom Audiences and Retargeting" , by Andrew Foxwell and Rob LeathernEnhanced Campaigns with AdWords Editor 10.0 , by Monica Madrigal, Gordon Khoo, and Joey Muller PPC and Landing Page Best Practices, by Sean Marshall and Paul Ryazanov
Landing Pages for PPC, by David Rodnitzky
A BrightTALK Channel Roundtables
Speaking Engagements
SMX Advanced, 2013 - Susan Waldes, "Pro-Level Retargeting Tips"
SMX West, 2013 - Ron Fusco, "Tying YouTube to PPC Campaigns"
SMX West, 2013 - Susan Waldes, "Ready, Aim, Fire...Then Retarget!"
SMX West, 2013 - Hillary Read, "Blow Me Away Blogging"
SearchFest, 2013 - David Rodnitzky, Paid Search
Media Post Search Insider Summit, 2012 - David Rodnitzky, "The Death of Text Ads"
SMX East, 2012 - David Rodnitzky
SMX East, 2012 - Susan Waldes
High Point Furniture Market, 2012 - Susan Waldes
HostingCon, 2012 - Sean Marshall
LeadsCon, 2012 - David Rodnitzky
SMASH Summit 2012 - David Rodnitzky
SMX Advanced, 2012 - David Rodnitzky
Silicon Valley Search Engine Roundtable, 2012 - David Rodnitzky
AdTech San Francisco, 2012 - David Rodnitzky
LeadsCon, 2012 - David Rodnitzky
SMX West, 2012- David Rodnitzky
DOMAINfest, 2012 - David Rodnitzky
DSPs & Opportunities for Search Marketers - Search Insider Summit, Dec. 2011 - David Rodnitzky University of San Francisco, 2011 -David Rodnitzky
BrightTalk Interactive Marketing Conference, 2011-David Rodnitzky
VSEMCamp, 2011 -Sean Marshall
First Round Capital, 2011 - David Rodnitzky
HostingCon, 2011 -David Rodnitzky
LeadsCon Las Vegas, 2011 -David Rodnitzky
LeadsCon New York, 2011 -David Rodnitzky
SMX Advanced, 2011 -David Rodnitzky
Technology Crossover Ventures, 2011 -David Rodnitzky
Conversion Conference, 2010 -David Rodnitzky
LeadsCon New York, 2010 - David Rodnitzky
Sandbox Suites, 2010 - David Rodnitzky
Search Engine Strategies, 2010 - David Rodnitzky
Search Marketing Now, 2010 - David Rodnitzky
Stanford Business School Entrepreneur Conference, 2010 - David Rodnitzky
TieCon, 2010 - David Rodnitzky
AdTech New York, 2009 - David Rodnitzky
AdTech San Francisco, 2009 - David Rodnitzky
BizTechDay, 2009 - David Rodnitzky
Conversion Conference, 2009 - David Rodnitzky
LeadsCon, 2009 - David Rodnitzky
PPC Summit, 2009 - David Rodnitzky
TieCon, 2009 - David Rodnitzky
Search Engine Strategies, 2009 - David Rodnitzky
Search Marketing Now Webinar Series, 2009 - David Rodnitzky
Sandbox Suites, 2008 - David Rodnitzky
SMX Advanced, 2008 - David Rodnitzky
Technology Crossover Ventures Client Acquisition Summit, 2008 - David Rodnitzky
PubCon, 2007 - David Rodnitzky
Technology Crossover Ventures Client Acquisition Summit, 2007 - David Rodnitzky
University of San Francisco, 2007 - David Rodnitzky
Real Estate Connect, 2006 - David Rodnitzky
The Kelsey Group Interactive Local Media Conference, 2004 - David Rodnitzky
LegalWorks, 2004 - David Rodnitzky
1st Google AdWords Client Forum, 2003 - David Rodnitzky
Articles and Interviews
Spreaker.com Interview, The Free COO -- David Rodnitzky
Webmaster Radio Interview - "Capture and Control Your Keywords With Better Account Structure" -- Mike Nelson
PPC Offers Instant Answers -- San Francisco Business TimesShould Startups Invest in Search Engine Marketing? -- VentureBeat, May 2012 - David Rodnitzky Why the Long Tail is Dead -- AdTech San Francisco, 2012 - David Rodnitzky Visibility Magazine, March 2012 -- "Things You Should Never Market Through Search Engine Marketing" -- David Rodnitzky
CNN Radio interview-- David Rodnitzky
Webmaster Radio interview -- David Rodnitzky
Visibility Magazine interview-- David Rodnitzky
Revenue Magazine interview -- David Rodnitzky
Search Marketing Standard, December 2007 – "Can Anyone Really be a Search Marketing Expert?" -David Rodnitzky
Search Marketing Standard, September 2007 – "I’m Feeling Lucky to be a Search Marketer" -David Rodnitzky
Newsweek interview, August 2007 – "Facebook Grows Up" -David Rodnitzky
Search Marketing Standard, May 2006 – "15 Biggest Myths in Search Marketing Exposed" -David Rodnitzky
Advertising Age interview, April 2006 – "Search-Ad Behavioral Data Can Lift Sales" -David Rodnitzky
Digital Moses Confidential, January 2006 to Present – columnist on paid search and online lead generation - David Rodnitzky
Featured Guest Blogs
PPC Hero - "How to Run Remarketing Like a Boss," by Tyler Jordan
SearchEngineWatch - "How to Use Google Analytics Visitor Flow Reports to Improve Conversion Rates," by Joe Kerschbaum
Bruce Clay Blog - "5 Techniques for Effective PPC Communication," by Joe Kerschbaum
SearchEngineWatch - "Unlock Powerful Insights with Complex AdWords Retargeting," by Todd Mintz
SearchEngineLand - "50 Shades of Full Value," by David Rodnitzky
SearchEngineJournal - "PPC Goals and Tracking - You May Be Getting Them Wrong," by Jason Bruggemann
Fang Digital Blog - "It's a CPM World After All," by Susan Waldes
SearchEngineJournal - "Why Overbidding Leaves You Vulnerable," by Eric Smith
iSpionage - "Top Excel Tips for SEMs," by Jaime Sikora
SearchEngineLand - "Targeting: AdWords vs. Google Display Network vs. Programmatic Display," by David Rodnitzky
SearchEngineWatch - "7 Ways to Get More out of Your Confirmation Page," by Joe Kerschbaum
SearchEngineJournal - "4 Under-the-Radar Tips for Optimizing PLAs," by Tyler Jordan
SearchEngineLand - "Where to Begin with SEM Benchmarking" by David Rodnitzky
SearchEngineWatch - "The Fallacy of Ad Testing," by Will Lin
Bruce Clay Blog - "The Effectiveness of Slightly Creepy Retargeting," by Todd Mintz
SearchEngineLand - "Do You Really Need an Agency to Manage Large Campaigns?" by David Rodnitzky
SearchEngineJournal - "A Guide to Upgraded Ad Extensions," by Jason Bruggemann
SearchEngineJournal - "Tips in Setting Up PLAs," by Tyler Jordan
iSpionage - "Using Search Query Reports for AdWords Keywords," by Jaime Sikora
SearchEngineWatch - "LinkedIn Endorsements: the New Poke," by Todd Mintz
LeapfrogInteractive - "Enhanced Campaigns and the Wide Tail," by David Rodnitzky
SearchEngineWatch - "Forecasting SEM Activity," by Susan Waldes
SmallBizTrends - "How Small Businesses Can Compete with Big Brands in SEM," by Bob Sturges
SearchEngineLand - "Use Social Networks to Create Laser-Targeted B2B Campaigns," by David Rodnitzky
Marketing Pilgrim - "Building AdWords Accounts with No History, Part 1: Optimizing," by Eric Smith
Marketing Pilgrim - "The Skinny on - and Solution to - Facebook Bot Traffic," by Andrew Foxwell
Bruce Clay Blog - "PPC Drafting: Coining a Term for a Competitive PPC Maneuver," by Todd Mintz
SearchEngineJournal - "RLSA: A Practical Use Case," by Tyler Jordan
SearchEngineLand - "Winning the Conversion but Losing the War," by David Rodnitzky
SearchEngineWatch - "Why Facebook Ads Are Undervalued and How Advertisers Can Take Advantage," by Will Lin
Marketing Pilgrim - "Building AdWords Accounts with No History, Part 1: Launch," by Eric Smith
Yahoo - "Meet a Media Planner: Mike Nelson"
SearchEngineLand - "Considering an SEM Agency? How to Separate the Wheat from the Chaff," by David Rodnitzky
Search Engine Watch - "5 Remarketing Tips to Maximize Your Holiday SEM," by Susan Waldes
Marin Software blog - "What Search Marketers Need to Know About Google's Impression Share Makeover" by Mason Garrity
Marketing Pilgrim - "5 Squishy Tips for Account Transitions," by Susan Waldes
SearchEngineLand - "Can Google AdWords Customer Service Be Saved?" by David Rodnitzky
Marketing Pilgrim - "Marissa Mayer, Programmatic Buying, and Display's Growth Potential" by Sean Nowlin
SearchEngineWatch - "GDN Campaigns: Most Common Mistakes Search Marketers Make," by Will Lin
SearchEngineLand - "Boo! Are You Unintentionally Scaring Your Customers?" by David Rodnitzky
SearchEngineLand - "Applying the Theory of Sets in Match Types," by Mike Nelson
SearchEngineWatch - "How and Why to Measure PPC Account Health," by Will Lin
Searchforce - "Taking Advantage of Seasonality," by Julie Vera
Marketing Pilgrim - "5 Ways to Capitalize on TV in SEM Campaigns," by Susan Waldes
Marketing Pilgrim - "The Stench of Anonymous Blogging," by Todd Mintz
SearchEngineLand - "Enter the Cookie: How RFSA Will Affect SEM," by David Rodnitzky
Marketing Pilgrim - "5 Ways to Capitalize on TV in SEM Campaigns," by Susan Waldes
Marketing Pilgrim - "Search Marketing from the Display Perspective, " by Sean Nowlin
CertifiedKnowledge.org - "Navigating the Google/Client/Agency Triangle, " by Susan Waldes
SearchEngineLand.com - "How SEMs Can Recognize and Resist Google-Think, " by David Rodnitzky
SearchEngineLand.com - "5 Areas Where adCenter Beats AdWords, " by Mike Nelson
CertifiedKnowledge.org - "When a Search Click Isn't a Search Click,"
RavenTools.com blog - "The Brain as the Original SEO Instrument,"
SearchEngineLand.com - "Head vs. Tail: How to Shift Your Priorities for Each Type of Account,"
SearchEngineLand.com - "10 Common Mistakes in B2B Paid Search,"
SearchEngineJournal.com - "6 SEM Tips for Avoiding Mistakes That Could Cost You a Client" ,
Certified Knowledge.org - "When Keyword Targeting Isn't Keyword Targeting", by Mike Nelson
The SEM Blog - "ASAP Utilities: One Tool to Rule Them All," by Melissa Bregar
SearchEngineLand.com "How to Protect Brand Keywords for Less," by David Rodnitzky
CertifiedKnowledge.org "How to Capture and Control Your Keywords With a Better Campaign Structure," by Mike Nelson
SearchEngineJournal.com "The 30-Minute Account Audit," by Jeremy Mayes
KISSMetrics.com "How to Social-Proof Your AdWords Campaign" , by David Rodnitzky
CertifiedKnowledge.org "What Your CEO Needs to Know About Paid Search" , by Mike Nelson
SearchEngineJournal.com "9 Things You Might Not Know About DKI" , by Mike Nelson
SearchEngineJournal.com "Let's Be Negative: An Efficient Approach to Negative Keywords" , by Mike Nelson
SearchEngineJournal.com "Creating an Opportunity Report" , by Mike Nelson
The SEM Blog "3 Microsoft adCenter Tips to Run Your PPC Campaigns" , by Laura Rodnitzky
The SEM Blog "How to Use the Dimensions Tab to Improve Your PPC Campaigns" , by Laura Rodnitzky
The SEM Blog "3 Google AdWords Editor Tips to Run Your PPC Campaigns" , by Laura Rodnitzky
Techipedia.com "8 Questions to Answer Before You Pay to Advertise Your Business" , by Susan Waldes
SearchEngineJournal.com "Display - PPC's Not-So-New Neighbor" , by Sean Nowlin
Retargeter.com "Banner Ads Grow Up - Literally" , by Sean Nowlin
Adroll.com "Multi-Touch Attribution Modeling" , by Sean Nowlin
Podcasts
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