PPC News

News in the PPC industry is non-stop and ever-evolving. Let PPC Associates help you stay on top of the latest search engine marketing news! We've built a library of our favorite and freshest links, tips, and resources to help you stay on top of PPC news, updates, and trends. If you have a favorite source of search engine marketing news or a helpful article or site to share, drop us a line at  info@ppcassociates.com .

• Mobile Web Access is Nearly 30% Faster Since 2012, by Amy Gesenhues - 4/16/2013
• 70 Percent of Mobile Searches Lead to Online Action Within an Hour, by Cynthia Boris - 4/8/2013
• Details emerge about Facebook 'Home' before Android launch event, by Brittany Darwell - 4/1/2013
• Facebook Testing Exchange Ads in the Newsfeed, by Todd Wasserman - 3/26/2013
• FTC Tightens Online Disclosure Requirements, by Doc Sheldon - 3/20/2013
• Study: 55 Percent of Mobile-Driven Conversions Happen in One Hour or Less, by Greg Sterling
• Google Streamlines Search for Chrome on iPhone, iPad, by James Dohnert - 3/5/2013
• Google Panda 2 Years Later: the Real Impact Beyond Ratings and SEO Visibility, by Matt McGee - 2/25/2013
• Fill in the Blank: Mobile Twitter Users are More Likely to..., by Cynthia Boris - 2/19/2013
• Holy impulse buying! AmEx launches Twitter shopping, by Cynthia Boris - 2/12/2013
• Digital Marketing Budgets on the Rise with Content Marketing Leading the Way, by - Frank Reed 2/5/2013
  
• Report: 25% of Search Clicks Now From Mobile Devices, by - Greg Sterling 1/23/2013
• Facebook Graph Search Arrives to Challenge Google, Yelp, Foursquare, & Others, by - Matt McGee 1/15/2013
• Facebook Timeline Redesign Rolls out in New Zealand, by - Michelle Stinson Ross - 1/8/2013
• Shocker! Facebook's Biggest Underwriters Say Buy the Stock, by - Frank Reed 1/2/2013
• Twitter, Nielsen Will Create a New Social TV Rating Metric, by Matt McGee - 12/17/2012
• Top Trends for 2013: Marketing Moves On, by Vishal Sankia 12/4/2012
• Apple Fires Mapping Team Manager and Asks Outsiders for Help, by Greg Sterling - 11/27/2012
• Tracking off the Book: Conversion Measurement Comes to Facebook, by Greg Finn - 11/20/2012
• Study: iPad Controls 98 Percent of Tablet Traffic, by Greg Sterling - 11/9/2012
• Google Releases Panda Update 21, Impacts 1.1% of U.S. Queries in English, by Danny Sullivan - 11/6/2012
• How Google's New Search App for the iPhone Might Steal Searchers Away from Siri, by Danny Sullivan - 10/30/2012
• Facebook Shares Soar on Mobile, Earnings Gains, by Matt Krantz - 10/24/2012
• Paid Search Growth, CPCs Down But ROI Improves in Q3 2012, by Miranda Miller - 10/24/2012
• Google's Disavow Links Tool Goes Live With Cautions, by Frank Reed - 10/17/2012
• Google Updates Above-the-Fold Page Layout Algorithm, by Miranda Miller - 10/10/2012
• Facebook Continues to Tighten Organic Post Reach, by Greg Finn - 10/3/2012
• Google Unveils "Lightbox" Display Format, Pushes Engagement Metric, by Pamela Parker - 10/2/2012
• MySpace Gets a New Prom Dress, by Michelle Stinson Ross - 9/25/2012
• Twitter Updates Interfaces with Slick New Profile Design, by Cynthia Boris - 09/18/2012
• August Search Share: Bing Hits "All-Time High," by Greg Sterling - 09/12/2012
• Zuckerberg on Search: "At Some Point, We'll Do It" and Be "Uniquely Positioned," by Danny Sullivan - 09/11/2012
• Majority of Consumers Would Trade a Facebook Like for a Discount, by Cynthia Boris - 09/04/2012
• Google Allows Saved Search Settings Across Computers and Browsers, by Miranda Miller -08/24/2012
• Judge: Google "Failed to Comply" With Order to Disclose Paid Bloggers, Authors, by Greg Sterling - 08/20/2012
• Google Incorporating Gmail Into Search Results: Your Email Marketing Just Became Top Priority, by Marcela De Vivo - 08/14/2012
• Case Update: Google and Oracle Must Disclose Paid Relationships With Journalists, by David Angiotti - 08/08/2012
• Google Buys Facebook Marketing Company Wildfire, by Miranda Miller - 08/01/2012
• Chrome for iOS Grabs 1.5% Share of iOS Browser Market, by Gabe Donnini - 7/24/2012
• Marissa Mayer Leaving Google for Yahoo CEO Role, by Matt McGee - 07/16/2012
• Chitika: iPad Leads Tablets with Web Usage But Has Only a 1.2% CTR on Ads, by Barry Schwartz - 07/09/2012
• Mobile Market Share: Microsoft Shows Gains, So Do Apple and Android, by Greg Sterling - 07/03/2012
• New on Google Analytics Pages Reports - Entrance Metric, by Daniel Waisberg - 06/26/2012
• Google: 12 to 14 Million Searches Per Day Returned Hacked Sites, by Barry Schwartz - 06/19/2012
• Apple Integrates Facebook into iOS6, by Matt McGee - 06/11/2012
• Facebook Pushing Mobile Ads, by David Angotti - 06/06/2012
• Google Penguin 1.1 Pushed Out as Some Sites Report Recovery, by Miranda Miller - 05/29/2012
• Larry Page: It's "Unfortunate" That Facebook Keeps Data Closed and Holds Users Hostage , by Greg Finn - 05/22/2012
• Google Considering $100M Meebo Acquisition, by David Angiotti - 05/14/2012
• Google's [Not Provided] Impacting More Than Just SEO Sites, by Matt McGee - 05/03/2012
• AdWords Introduces Controversial Change to Ad Rotation, AdWords Blog - 04/30/2012
• Breadcrumb Trails Come to AdWords, by Pamela Parker - 04/24/2012
• Google to Back Brand Measuring Standards With 'Brand Activate', by Pamela Parker - 04/18/2012
• Google Analytics is Making Its Way to Google Plus, by Greg Finn - 04/09/2012
• Google AdWords Ad Extensions Get Conversion Tracking, by John Lee - 04/03/2012
• Google Engages in Misleading, Deceptive Conduct with AdWords, by Miranda Miller - 04/03/2012
• Rumor: Google Launching Third-Party Commenting System to Compete With Facebook, by Greg Finn - 03/27/2012
• Google Research: Even With a #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks by Pamela Parker - 03/27/2012
• New Ad Status Info Added to AdWords, by Pamela Parker - 03/21/2012
• Facebook Introduces Interest Lists, by David Cohen - 03/09/2012
• Bing Introduces Search Quality Insights, by Dr. Harry Shum -03/05/2012
• Facebook's US User Growth Slows, But Twitter Sees Double-Digit Gains, by eMarketer.com - 03/05/2012
• Facebook Rolls Out Timeline to Brand Pages, by Tim Peterson and Ki Mae Heussner - 2/29/2012
• Google Plus: Average User Spends Only 3 Minutes Per Month!, by David Angiotti - 2/28/2012
• Google Sued Over Safari Privacy Snafu, by Clint Boulton - 2/22/2012
• Google: 62 Percent of V-Day Restaurant Searches Were Mobile, by Greg Sterling - 2/15/2012
• Google Screenwise: New Program Pays You to Give Up Privacy, Surf the Web with Chrome, by Matt McGee - 2/08/2012
• Pinterest is Quietly Generating Revenue By Modifying User-Submitted Pins, by Josh Davis - 2/07/2012
• The Top 10 Industries That Spent the Most in AdWords in 2011, by Bethany Bey - 1/30/2012
• Twitter Offers Enhanced Profiles to Advertisers Spending $25K+, by Miranda Miller - 1/23/2012
• Google Blackens its Logo to Protest SOPA/PIPA, While Bing/Yahoo Carry on as Usual , by Matt McGee - 1/18/2012
• Google's Results Get More Personal , by Danny Sullivan - 1/10/2012
• Yahoo Tabs PayPal's Scott Thompson as CEO , by Amir Efrati - 1/4/2012
• Google, Mozilla Renew Firefox Search Deal for 3 More Years, by Matt McGee - 12/20/2011
• U.S. Senators Call for FTC Investigation Into Google Search Results, by Matt McGee - 12/19/2011
• Google Analytics Preparing for Social Reports Next Year, by Thom Craver - 12/13/2011
• Facebook Subscribe Button Announced, Will Be Launching "Soon", by Greg Finn - 12/07/2011
• Google Maps the Great Indoors (Android Only), by Greg Sterling - 11/29/2011
• Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb, by Melissa Mackey - 11/29/2011
• Negative Keyword Functionality Now Available in adCenter, by John Rampton - 11/22/2011
• Google+: Brands Rush in Where Consumers Fear to Tread, by Greg Sterling - 11/18/2011
• Quantifying the Impact of Google's Keyword Referral Data Shutdown, by Rand Fishkin - 11/14/2011
• Google May Penalize Ad Heavy Pages, by Danny Sullivan - 11/9/2011
• Google+ Pages for Businesses: The AdWords Impact, by Pamela Parker - 11/8/2011
• Introducing AdCenter's Import Campaigns Feature, by Brian Utter - 11/2/2011
• Google Raises Stakes with New Places SERP, by Greg Sterling - 11/2/2011
• Powered by Nokia, the New Yahoo Maps Goes Live, by Greg Sterling - 10/28/2011
• Is Google's Privacy Move Really an Anti-Competitive Practice?, by Jonah Stein - 10/27/2011
• Google Transparency Report Now Shows User Data Requests, Rob D. Young - 10/27/2011