Our Philosophy

PPC Associates’ philosophy regarding SEM services is what we call "holistic search engine marketing." We've identified seven core elements that go into our effective SEM methods, and we make sure to apply these principles to each of our clients to provide them with a comprehensive SEM campaign. The overall takeaway regarding our SEM philosophy is that we consider SEM more than just buying keywords and placing bids. Our SEM methods consider everything from your Web site usability to the time of day and geographic location of your sales.

We don't believe we can effectively serve your company if we practice our SEM methods without a thorough understanding of your business objectives; your company's core strengths; and the interaction between your marketing campaigns and your Web site, your sales team, and your customer service department. Search engine marketing is but one part of an overall conversion funnel for your business – without knowledge of the rest of the funnel, we believe we cannot effectively manage your SEM. As one of our clients, you can expect us to constantly ask for greater understanding of your business and use that information to further improve your SEM campaigns.

We've learned from experience that a marketing department that is considered a "cost center" inside a company is the first team to go when times are tough. Our philosophy is that all SEM should and must be a "profit center" for your business. This means that we work with every client to understand your business goals – either in terms of revenue, profit, or margin dollars – and then run your SEM campaigns to meet or exceed these goals. If you want a firm that specializes in branding metrics like "lift" or "frequency," we can't help you, but if you want a team that is driven by "ROI" or "contribution margin," we can help.

So there you have it – PPC Associates in a nutshell. Sound interesting? If so, feel free to fill out our easy contact us form, or read some of the info about our wonderful clients, talented SEM team, or free SEM resources now!