Google likes to brag that YouTube is the world’s second biggest search engine (in your face Bing!), and when you look at it that way, you realize the magnitude of the opportunity on YouTube. When I think about my own online behavior, I probably watch at least 15-20 YouTube videos every week, and I suspect most people fall into this camp. And yet, of the 40 clients with which we are currently working, only a handful have given anything more than lip service to creating a marketing strategy … Continue reading →