A few weeks ago I chastised Meltwater Reach – a sparklingly brand new PPC firm started last year – for trying to poach one of our clients by suggesting that they shouldn’t be showing up on the keyword “custom logo headbands.” We subsequently noted that Meltwater Reach was advertising on the equally obscure keyword “Meltwater Reach headbands” and a senior representative from Meltwater posted a comment on this blog promising to instruct his team to be more targeted with their keyword research going forward (oh, and not click … Continue reading →