A few weeks ago I criticized Meltwater Reach for trying to poach one of our clients with some questionable keyword research. Today, my teammate Orlee discovered an ad (in Gmail, I think) so incredibly inept that no sane person could fault Meltwater or any other agency for going after this business. So here’s the ad, keep in mind that AT&T acquired Cingular in 2004. Note: unlike other agencies, we didn’t click on the ad to verify whether this really goes to AT&T. I have no reason to believe … Continue reading →