Having been with PPC Associates for over a year, I have picked up on the various strategies clients are using to roadmap their growth and brand awareness through starting in our Search operations and moving over to our Display channels. Something that’s become apparent is the various ages/sizes of companies and their marketing needs that seem to mirror our own. The first stage that clients, PPC Associates, and I started with was infancy, supported by Search and Direct Response pushes. Smaller clients can easily see results with direct … Continue reading →

Today’s post is by Rosetta’s Mike Pocci. There’s no doubt that the digital media space has continued to see major growth in the online video channel, projected to reach $4.14 billion in spending this year. (Click here to read the marketer’s guide to advertising on YouTube, the world’s biggest content channel.) Video has clearly been one of the most heavily used ad formats among consumers online.  But how well does it work as a marketing channel?  Well, that depends on your business goals, as well as the strength of … Continue reading →

Today’s post is by Sam Naishtat, Training and Curriculum Coordinator. Welcome back, Knowledge Base aspirant! For the sake of arrogance, we’ll presume you’ve read the first two posts of this series, on why to build a KB and on what it should include, where it should go, who should contribute, and when to update it. The only thing left, then, is… How do you build a KB? The beauty of saving this question for the end is that the answers to the other questions have provided you with most of … Continue reading →