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> <channel><title>PPC Associates Blog</title> <atom:link href="http://www.ppcassociates.com/blog/feed/" rel="self" type="application/rss+xml" /><link>http://www.ppcassociates.com/blog</link> <description></description> <lastBuildDate>Fri, 24 May 2013 15:39:06 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Stay truly connected with online communication</title><link>http://www.ppcassociates.com/blog/experience/stay-truly-connected-with-online-communication/</link> <comments>http://www.ppcassociates.com/blog/experience/stay-truly-connected-with-online-communication/#comments</comments> <pubDate>Fri, 24 May 2013 15:39:06 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Experience]]></category> <guid
isPermaLink="false">http://www.ppcassociates.com/blog/?p=6841</guid> <description><![CDATA[Today&#8217;s post is by Sr. Production Services Manager Gordon Khoo, whose communication skills come in handy as he trains colleagues from the Bay Area to Chicago. Words often have multiple meanings, largely determined by body language and context, though this is lost in most modern forms of communication. There is a lot of room for misinterpretation in this Internet era dominated by #generation where communique is distilled to emails, texts, and tweets. Today, when there are far more emails than face-to-face meetings, it’s increasingly important to choose our &#8230; <a
href="http://www.ppcassociates.com/blog/experience/stay-truly-connected-with-online-communication/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <wfw:commentRss>http://www.ppcassociates.com/blog/experience/stay-truly-connected-with-online-communication/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Get on Board with Google Trends</title><link>http://www.ppcassociates.com/blog/google/get-on-board-with-google-trends/</link> <comments>http://www.ppcassociates.com/blog/google/get-on-board-with-google-trends/#comments</comments> <pubDate>Thu, 23 May 2013 15:49:18 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Google]]></category> <guid
isPermaLink="false">http://www.ppcassociates.com/blog/?p=7037</guid> <description><![CDATA[Today&#8217;s post is by Account Associate Miguel Madrigal , a Bay Area native who heroically wrote this post despite a severe case of Warriors fever. Google has many great free tools for Search Engine Marketers, and Google Trends is one of them. The tool, which has been around for a while but still flies under the radar a bit, allows us to see what type of interest certain search queries will have in comparison to others and assign a value to them (with a max of 100). We can &#8230; <a
href="http://www.ppcassociates.com/blog/google/get-on-board-with-google-trends/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <wfw:commentRss>http://www.ppcassociates.com/blog/google/get-on-board-with-google-trends/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Use Content to Boost Your PPC ROI</title><link>http://www.ppcassociates.com/blog/seo-2/use-content-to-boost-your-ppc-roi/</link> <comments>http://www.ppcassociates.com/blog/seo-2/use-content-to-boost-your-ppc-roi/#comments</comments> <pubDate>Wed, 22 May 2013 15:30:42 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[SEO]]></category> <guid
isPermaLink="false">http://www.ppcassociates.com/blog/?p=7123</guid> <description><![CDATA[Today&#8217;s post is by Michelle Lowery, Exec. Editor of ChamberofCommerce.com. When was the last time you considered the content on your site before you fired up a new PPC campaign? Or did it even occur to you that maybe you should? A lot of people see PPC as a quick and easy win in the marketing sphere, and sometimes it is. Hit upon the right term at the right time, and you can watch your ad easily outdistance the top search engine results. But&#8230;what if there were more? More &#8230; <a
href="http://www.ppcassociates.com/blog/seo-2/use-content-to-boost-your-ppc-roi/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <wfw:commentRss>http://www.ppcassociates.com/blog/seo-2/use-content-to-boost-your-ppc-roi/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Cognitive Linearity</title><link>http://www.ppcassociates.com/blog/featured/cognitive-linearity/</link> <comments>http://www.ppcassociates.com/blog/featured/cognitive-linearity/#comments</comments> <pubDate>Tue, 21 May 2013 13:10:16 +0000</pubDate> <dc:creator>Todd Mintz</dc:creator> <category><![CDATA[Featured]]></category> <guid
isPermaLink="false">http://www.ppcassociates.com/blog/?p=7020</guid> <description><![CDATA[When our company toured the Zappos headquarters last year as part of our corporate annual retreat, I stole filched took was given a complimentary copy of Tony Hsieh’s book. It sat on my shelf for a while as I gradually reduced the books on my “to read” list to two…Tony’s book and a dense 1,300-page Norman Mailer compilation. Being somewhat scared and intimidated by the Mailer book, I finally read Tony’s book…and it was a decent read. However, since I knew most of the history already, I couldn’t &#8230; <a
href="http://www.ppcassociates.com/blog/featured/cognitive-linearity/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <wfw:commentRss>http://www.ppcassociates.com/blog/featured/cognitive-linearity/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>6 Uses of IFTTT for PPC Pros</title><link>http://www.ppcassociates.com/blog/featured/6-uses-of-ifttt-for-ppc-pros/</link> <comments>http://www.ppcassociates.com/blog/featured/6-uses-of-ifttt-for-ppc-pros/#comments</comments> <pubDate>Mon, 20 May 2013 12:44:22 +0000</pubDate> <dc:creator>Katie Saxon</dc:creator> <category><![CDATA[Featured]]></category> <guid
isPermaLink="false">http://www.ppcassociates.com/blog/?p=7052</guid> <description><![CDATA[Today I’m going to talk automation, but not quite in the way that you might think (for that you should check out these great posts). Instead let’s talk about IFTTT.com. If you’ve never heard of it before (where have you been?), it’s a simple tool for automating your life online using the simple recipe “if X happens, do Y.” There’s a whole bunch of weird and wonderful ways you can use the service: Use Liam Neeson’s badass quote from “Taken” to scare someone into returning your phone. Or &#8230; <a
href="http://www.ppcassociates.com/blog/featured/6-uses-of-ifttt-for-ppc-pros/">Continue reading <span
class="meta-nav">&#8594;</span></a>]]></description> <wfw:commentRss>http://www.ppcassociates.com/blog/featured/6-uses-of-ifttt-for-ppc-pros/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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