Today, we take for granted the convergence between online social media and mainstream media. It wasn’t always this way. A parody piece that Lyndon authored went mega-viral, shattering the wall that generally separated the two forms of media and laying the groundwork for future conjoined efforts such as the Bacon Explosion and any of Matt Inman’s recent undertakings. As you will see from Lyndon’s answers to my questions, his insights into linkbait remain razor-sharp. The importance and influence of Lyndon’s contributions to the genre in which he participates … Continue reading →

PPC Associates’ interview series with some of digital marketing’s thought leaders continues with Rob Fuggetta, founder and CEO of brand-advocacy company Zuberance and author of “Brand Advocates: Turning Enthusiastic Companies Into a Powerful Marketing Force.” Name: Rob Fuggetta Title: Founder/CEO Company: Zuberance What’s the first metric you check when you start work for the day? Where the SF Giants are in the NL West. Actually, I look at how many people are recommending our customers’ brands and products on Facebook, Twitter, Amazon, TripAdvisor, Yelp, etc. Getting more advocacy for your … Continue reading →