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Category Archives: Facebook advertising
How friends’ Facebook recommendations affect purchasing decisions: infographic
Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!
Posted in Facebook advertising, Social Media 1 Comment
Introducing FBPPC.com – a dedicated Facebook advertising blog
If you read this blog regularly, you know we’re convinced that Facebook advertising is a train all marketers should be boarding. How strongly do we feel about it? Well, how does a dedicated Facebook advertising blog grab you? This morning marks the launch of FBPPC.com, which opens with a roster of experts including BlitzMedia’s Dennis Yu, Clix Marketing’s Joe Kerschbaum, Big Click Co.’s Lisa Raehsler, Acquisio’s Marc Poirier, and Optimal’s Rob Leathern. We’re not shy about our goal: to make FBPPC.com the go-to URL for daily news and insights … Continue reading
Posted in Facebook advertising, Featured 1 Comment
Facebook introduces “Actions” metric
A little Facebook advertising history: Facebook started driving the “engagement” message when the “People Talking about this” metric was released during Q4 of 2011. The release of Timeline for brand pages, which highlights the page’s content, pushed that message further. Acquiring fans will always be part of the equation, but Facebook’s focus has shifted from simply getting fans to corralling fans who actually engage with the page. With such a focus on engagement, it made perfect sense for Facebook to provide marketers a more precise way to measure … Continue reading
Posted in Facebook advertising, Featured 10 Comments
Early thoughts on Timeline: it’s not so timely
A lot of people are not fans of Facebook’s new Timeline format. Some folks just can’t adjust to change, while others feel that Timeline poses a security threat. I, on the other hand, love the look of the new format – it’s well designed and allows the page owner to spotlight certain events, images, and videos of their lives. Timeline will remind you where you’ve been, what you’ve liked, and who you have added as a friend by month. It even provides you with your own billboard, called … Continue reading
Posted in Facebook advertising, Social Media 4 Comments
Where vs. Who: The Battle for Internet Marketing Dominance
Search engine marketing works well because it is so accurate at telling marketers the intent of potential customers. When someone types “best mortgage rates” into Google, marketers have a very good idea of what that person wants, and thus what ad to serve them, what landing page to show them, and how much they should pay to target that customer. To put it another way, the query is a marker on a map of customer intent. Marketers can discern the stage of the buying cycle, the product that … Continue reading
Posted in Facebook advertising, Featured, Google Leave a comment