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Category Archives: Facebook advertising
If you read this blog regularly, you know we’re convinced that Facebook advertising is a train all marketers should be boarding. How strongly do we feel about it? Well, how does a dedicated Facebook advertising blog grab you? This morning marks the launch of FBPPC.com, which opens with a roster of experts including BlitzMedia’s Dennis Yu, Clix Marketing’s Joe Kerschbaum, Big Click Co.’s Lisa Raehsler, Acquisio’s Marc Poirier, and Optimal’s Rob Leathern. We’re not shy about our goal: to make FBPPC.com the go-to URL for daily news and insights … Continue reading
A little Facebook advertising history: Facebook started driving the “engagement” message when the “People Talking about this” metric was released during Q4 of 2011. The release of Timeline for brand pages, which highlights the page’s content, pushed that message further. Acquiring fans will always be part of the equation, but Facebook’s focus has shifted from simply getting fans to corralling fans who actually engage with the page. With such a focus on engagement, it made perfect sense for Facebook to provide marketers a more precise way to measure … Continue reading
Search engine marketing works well because it is so accurate at telling marketers the intent of potential customers. When someone types “best mortgage rates” into Google, marketers have a very good idea of what that person wants, and thus what ad to serve them, what landing page to show them, and how much they should pay to target that customer. To put it another way, the query is a marker on a map of customer intent. Marketers can discern the stage of the buying cycle, the product that … Continue reading