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Category Archives: Social Media
Why Most Businesses Shouldn’t Waste Time on Pinterest
Today’s post is by Theresa Baiocco, co-founder of Conversion Max. Web moves fast. Technology changes faster than Denver’s weather, and while the pace is exciting, it can also be overwhelming keeping up. I sometimes feel like a dinosaur because I’m not on Pinterest yet (gasp!). But I’m ok with that, because I have a framework for prioritizing my web marketing efforts, and I’ve determined that while Pinterest has its merits, it would be a very small fraction of my overall marketing strategy. Let me explain. Your website’s revenues depend on three … Continue reading
Posted in Featured, Social Media 8 Comments
How friends’ Facebook recommendations affect purchasing decisions: infographic
Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!
Posted in Facebook advertising, Social Media Leave a comment
Learn the ins and outs of LinkedIn ads targeting
Today’s post is by Social Media Account Manager Alicia Antoniolli, sales & marketing veteran and lover of rollerblading and travels to Italy. If you’ve dabbled in LinkedIn as an advertising platform (if you haven’t, check out our how-to webinar!), you’ve probably noticed that the targeting options are a pretty different proposition than you’d find on AdWords, Facebook, and display. LinkedIn targeting, particularly in a B2B context, can be extraordinarily powerful – if you do it effectively, of course. Here’s a primer in three parts: the set-up, a guide to … Continue reading
Why Social Media is Getting Harder for Marketers — and What to Do Now
Today’s post is by Carter Hostelley, Founder and CEO of Leadtail. Is it just me or is social media still hard to do? Maybe you’re the exception, but most marketers we talk to continue to struggle with how to move the dial with social media, let alone generate a positive ROI. But why is that, since social media has been around for years? Social media keeps getting harder Turns out that one reason many of us haven’t cracked the code is that doing social media keeps getting harder. Why? … Continue reading
Posted in Social Media Leave a comment
Learn from the 10 Best Social Media Profiles
Today’s post is by Stanna Johnson. Setting up a social network sounds easy on its face. All you have to do is create accounts, keep them active, and appeal to the masses. Right? Well, that’s actually wrong. Quite wrong. So this presents a question: How do you become successful using social media to brand yourself or your business? There is a lot to be learned on this journey. From figuring out how to get the right followers on Facebook to understanding the intricacies of proper Twitter postings and LinkedIn … Continue reading
Posted in Social Media 1 Comment