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Category Archives: Mobile
Today’s post is by Jeff Ferguson, CEO of Fang Digital Marketing. Back in February, Google AdWords introduced Enhanced Campaigns, calling it, “marketing for a constantly connected world…designed to help you succeed in this world of constant connectivity.” At the time, I authored a post on the official Fang Digital Marketing blog cautioning everyone to calm down and just roll with the changes. Then, a few weeks later, I blogged again on the subject, this time addressing six myths that had rapidly popped up around Enhanced Campaigns. Now, four months after … Continue reading
Today’s post is by Andrew Lolk of White Shark Media. Finding a successful AdWords strategy can be difficult if you’re a beginner in the PPC space. Many experts slightly differ in their strategies, so you might end up reading conflicting pieces of advice. Even though almost every industry (lead gen, B2B) can have an individually outlined AdWords strategy, many AdWords campaigns are included in one of these two categories: local or ecommerce. Both ecommerce and local businesses also have plenty of sub-categories, but to keep it simple, in this post we’ll … Continue reading
Today’s post is by Joey Muller of CPC Search. Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level have to work for all devices, with the aid of a bid multiplier in the case of mobile devices. This raised many a PPC pro’s eyebrow, including our own, as it signaled some loss of control for a group of folks who hate to give up … Continue reading
Today’s post is by Account Coordinator Frank Zhang, an ex-Googler who helped launch Google Places and knows every ramen restaurant in the Bay Area. Both PPC and SEO practitioners have more and more reason – and tools – to tackle local search these days. Whether it’s using geo-targeting as an important targeting technique for PPC ads or using certain SEO-friendly directories to help your business rank well in community-based searches, local search is more robust than ever. Here’s a quick primer on how to optimize a business for local … Continue reading
Today’s post is by Christy Belden, VP of Media + Marketing at LeapFrog Interactive. Your business might be advertising on mobile, but have you optimized your mobile campaigns? With the upcoming release of AdWords Enhanced Campaigns – the biggest change to AdWords in almost a decade, and one clearly designed to shift more focus to mobile ads – now is the time to optimize. The steps below are crucial to help control costs and effectively drive conversions in mobile advertising campaigns. Keyword Bids Specifically for Mobile User intent … Continue reading