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Category Archives: Google
Today’s post is by Account Associate Miguel Madrigal , a Bay Area native who heroically wrote this post despite a severe case of Warriors fever. Google has many great free tools for Search Engine Marketers, and Google Trends is one of them. The tool, which has been around for a while but still flies under the radar a bit, allows us to see what type of interest certain search queries will have in comparison to others and assign a value to them (with a max of 100). We can … Continue reading
Today’s post is by Sr. Production Services Manager Jen Stanisa, who has streamlined workflow across dozens of accounts ranging from eCommerce to B2B to edu. As most paid search advertisers know, you can easily become entrenched in the daily optimization efforts of your accounts, especially when working on multiple client accounts. By streamlining reports and their actionable outcomes while maintaining a high level of organization in your account structure, you can free up a good amount of time to focus your efforts on other areas of optimization that … Continue reading
Like it or not, Enhanced Campaigns are coming, so now’s the time to start figuring out how to make the new system work for you. (Tip: PPC Associates have already shown you some Enhanced Campaigns workarounds and how to get keyword-level bid adjustments.) One of the best features of the new system is the ability to fine-tune your geo-targeting with location bid adjustments. If you have chosen to keep your account structure relatively simple, these bid modifiers are a godsend, offering the ability to customise bids without overcomplicating … Continue reading
Today’s post is by Director of Search Sana Ansari. Enhanced Campaigns are officially upon us on July 22; we’ve moaned and bellyached about the impending lack of control, namely because of the new device configurations. But until Google responds to our caterwauling by oh, say, SPLITTING TABLETS AND COMPUTERS, we’d better be ready to make do with what we’ve got. In that spirit, here are a couple of workarounds and a few best practices we recommend for making the most of the situation. First, split up your mobile and … Continue reading
Today’s post is by Joey Muller of CPC Search. Earlier this year, Google introduced enhanced campaigns as a simpler way to manage AdWords. With enhanced campaigns, all devices roll up into one consolidated campaign, and any bids set at the keyword level have to work for all devices, with the aid of a bid multiplier in the case of mobile devices. This raised many a PPC pro’s eyebrow, including our own, as it signaled some loss of control for a group of folks who hate to give up … Continue reading