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Category Archives: Featured
I was putting together some training materials for new members of my team on ads today and it made me think really hard about what it is that makes a good ad great. Like, really, really great. In the training, I talk through the usual suspects – using keywords, writing well, promoting your offering, and of course some of the specific techniques that can make your copy excel. It’d be so easy at this point to declare that the secret of good ad copy is testing. While that’s … Continue reading
PPC Associates continues its popular interview series with some of the titans of digital marketing. Today’s marketing morsels come courtesy of Marc Poirier, co-founder and EVP of Business Development at Acquisio and one of very few people who enjoy the ads in election season. Name: Marc Poirier Title: Co-Founder and EVP Company: Acquisio What’s the first metric you check when you start work for the day? I review leads and lead scores from the previous day by source and campaign. What’s one metric you rarely bother to check? View-Through … Continue reading
Today’s post is by Sr. Production Manager Gordon Khoo. As technology and the Internet continue to evolve, our society approaches an interesting (some would argue unfortunate) intersection between ethics, politics, technology, and the social contract. As marketers, this is an intersection we too must navigate, as prized user information can have positive outcomes for both the advertiser and the customer. With the recent news about PRISM, the NSA program that collects Facebook, Google, and other data, we are faced with a fender-bender sure to cause some rubbernecking and changing … Continue reading
Today’s post is by Account Manager Jay Stampfl , a six-year performance marketing vet, avid reader, and water polo practitioner. In my last post, I talked about some of the logic and criteria you should use for your bidding strategy. Once you have a good sense of your goals and time frame, you’re ready to create automations. There are a number of different ways to use automations: pausing ads, changing daily budget, or even just sending email notifications. For today, we are just going to focus on bidding strategies … Continue reading
Our interview series with the titans of digital marketing continues with Dennis Yu, founder of BlitzMetrics and one of the industry’s most passionate, innovative Facebook practitioners. You can catch Dennis, going 90mph as usual, in a free Next-Gen Facebook Advertising webinar recorded last week. Name: Dennis Yu Title: Founder and CEO Company: BlitzMetrics What’s one metric you rarely bother to check when you wake up in the morning? Viral impressions– they are so low for all but “passion pages,” that they round to zero. Closely behind this is application views– how many people view … Continue reading