Category Archives: Featured

How Google ruined services (it’s not how you think)

Posted on May 17, 2012 by Sean Marshall

Don’t let the title fool you. This is not an anti-Google rant. It’s not praise, either – it falls somewhere in the middle. Google used to do so much for its clients. When the company was still getting established, and … Continue reading →

Posted in Featured, Google | 5 Comments

Use your competitor’s “Likes” tab to improve your Facebook campaign

Posted on May 16, 2012 by admin

One of the complaints about Facebook since its inception is how dangerously accessible it makes everything – photos, status, updates. On the flip side, of course, knowledge is power. Here’s how to make knowledge about a competing brand’s numbers work … Continue reading →

Posted in Featured, Social Media | 12 Comments

The Tools of PPC Ignorance

Posted on May 15, 2012 by Todd Mintz

“Learn to evolve and change because what was a month ago no longer is today. Survival is the ability to adapt and change when it’s needed.”  EarlGrey, SEO About a month ago, I wrote a post about using Automated AdWords … Continue reading →

Posted in Featured, Google | 21 Comments

Ten Impartial Tips on Choosing an Online Marketing Agency (from a Partial Observer)

Posted on May 14, 2012 by David Rodnitzky

You’re probably reading this post with a high degree of skepticism, and I don’t blame you; getting advice on choosing an online marketing agency from the head of an online marketing agency is like asking the IRS to file your … Continue reading →

Posted in B2B, Experience, Featured | 16 Comments

Fitbit ROI Challenge recap – Week 3

Posted on May 11, 2012 by admin

Laura Rodnitzky’s daily walk to and from the PPC Associates office in downtown Chicago takes her roughly 11,000 steps, so she figured she was a favorite to win some weekly titles in the Fitbit ROI Challenge. Then she started studying … Continue reading →

Posted in Experience, Featured | Leave a comment

A WFH case study: why flexible policies benefit everyone

Posted on May 10, 2012 by Jeremy Mayes

A recent post by Sean Marshall caught my attention. Regular readers know I’m a huge advocate of the remote workforce and think it brings incredible value to both companies and employees. Every time I see a post or article about … Continue reading →

Posted in Experience, Featured | 3 Comments

Let Us Now Praise Working From Home

Posted on May 9, 2012 by Sean Marshall

I was trolling around on Facebook last night and saw a post from my sister-in-law in which she bemoaned having to work from home. In it, she wrote, “I hate working from home, is that weird?” In short: yes. I … Continue reading →

Posted in Experience, Featured | 3 Comments

TGI…M? Why great SEMs love Mondays

Posted on May 7, 2012 by admin

What makes a great SEM? I’ve heard a lot of answers to that question since starting at PPC Associates in August, and I think the most common ones are, in some order: dedication to the client; a balance of attention … Continue reading →

Posted in Experience, Featured | Leave a comment

Fitbit ROI Challenge recap – Week 2

Posted on May 4, 2012 by admin

So…the PPC Associates San Mateo office felt pretty good about things during week 2 of our Fitbit ROI (Return on Intensity) Challenge. We were taking more steps, going the extra mile (literally), being more active. But we hadn’t accounted for … Continue reading →

Posted in Featured, Social Media | Leave a comment

AdWords Improvements and Lessons in How to Service Customers

Posted on May 3, 2012 by Jeremy Mayes

Over the last few weeks, Google has rolled out two great improvements to the AdWords platform. It’s hard to choose between the two, but if pressed I would pick the near match improvement over the ad rotation improvement. Google’s been … Continue reading →

Posted in Featured, Google | 6 Comments