Laura Rodnitzky’s daily walk to and from the PPC Associates office in downtown Chicago takes her roughly 11,000 steps, so she figured she was a favorite to win some weekly titles in the Fitbit ROI Challenge. Then she started studying … Continue reading →

A recent post by Sean Marshall caught my attention. Regular readers know I’m a huge advocate of the remote workforce and think it brings incredible value to both companies and employees. Every time I see a post or article about … Continue reading →

I was trolling around on Facebook last night and saw a post from my sister-in-law in which she bemoaned having to work from home. In it, she wrote, “I hate working from home, is that weird?” In short: yes. I … Continue reading →

What makes a great SEM? I’ve heard a lot of answers to that question since starting at PPC Associates in August, and I think the most common ones are, in some order: dedication to the client; a balance of attention … Continue reading →

“A discovery that took me quite a while to understand is that your productivity doesn’t come in hours. It comes with the energy you have every day.”  Leo Widrich, co-founder, Buffer Inspired by our Company Fitbit Challenge and this very important, … Continue reading →

Last week at Search Insider Summit (SIS) in Captiva, Florida, I was fortunate to host a roundtable discussion on integrated marketing. SIS is truly a high-brow event where brands send senior marketers and agencies send their CEOs, and this roundtable … Continue reading →

Throughout my career I’ve held a number of different roles – everything from entry level to senior leadership in and out of the search marketing space. There’s been a common aspect of every position I’ve held, though: service. In every … Continue reading →