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Category Archives: Bing
This is certainly not the most important PPC blog post you’ll read this week. It might be the most trivial. However, there is something that’s been bothering me for some time that I need to vent about…especially since I experienced it three times in the past month. I’ve begun working for some new clients, and part of the onboarding process is getting access to their AdCenter account. The client “invites” me to AdCenter, and I get an email that looks like this: I create my own login email … Continue reading
Today’s post is by Account Manager Jason Bruggemann, a sports nut who could write Yelp reviews for just about any basketball court in Chicago. Over the last seven months or so, Bing has made a huge effort to revamp their paid ad services. The updates came in all forms, from UI redesign to complete name changes. In the dynamic industry of paid search, it can be easy to lose track of the tools available to you. And as we’ve covered, Bing can be a great alternative/supplement to Google, so … Continue reading
Today’s post is by Account Associate Aaron Woolway, sports fan and scratch golfer and one of the office’s first Bing-certified experts. In the current world of SEM, two major networks — Google and Bing — drive most of the traffic. Google dominates with its AdWords platform and search partners (AOL and Ask), and Bing’s adCenter takes up a majority of what’s left of the market. Most SEM industry players build out their campaigns in AdWords and sync them into adCenter. This dreaded “2nd-tier sync” has a ton of potential … Continue reading
Today’s post is by Shawn Livengood, Director of Search Marketing at CalFinder. Let’s face facts: if you’re running a PPC account, chances are it’s Google AdWords. It’s the advertising platform with the most traffic and the most features, so it just makes sense. But, as great as AdWords is, there’s always going to be a point where you hit a plateau and just can’t expand it out with more traffic that is relevant to your product or service. At this point, you probably start thinking about expanding into other ad … Continue reading
Today’s post is by Account Manager Lisa Becker, our Google Analytics champion who knows a thing or two about other platforms as well. For most search engine marketers, Google AdWords is the “bread and butter” of accounts – as well it should be considering Google dominates the global search market with roughly 84% market share. That said, the Bing Ads platform, formerly known as Microsoft adCenter, is becoming an increasingly attractive option for clients who want to expand their reach and exposure in search before advancing to display … Continue reading