Category Archives: Analytics

Social media: a business imperative

Posted on May 8, 2012 by admin

According to Nielsen, roughly  80 percent of Americans who are active on the internet use social media. The realm of social networks is primed for involvement from businesses both large and small. Benefits like open lines of communication to customers, … Continue reading →

Posted in Analytics, Social Media | Leave a comment

A Great Technology Notion

Posted on April 24, 2012 by Todd Mintz

“Paul Newman, Joanne Woodward, Henry Fonda, Lee Remick, and the entire cast and crew of ‘Sometimes A Great Notion,’ the movie made from author Ken Kesey’s novel, became friends of Mo’s while filming in Newport. Mo, herself, was in a … Continue reading →

Posted in Analytics, Google | Leave a comment

Near Match – The “Negative” Perspective

Posted on April 22, 2012 by David Rodnitzky

This week, Google announced two new match types, near phrase and near exact match. As the AdWords blog notes: “Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based … Continue reading →

Posted in Analytics | 4 Comments

The Fitbit ROI (Return On Intensity) Challenge begins!

Posted on April 20, 2012 by admin

Two offices. 40(ish) employees. One Fitbit Ultra per person. Eight weeks. Millions of steps and thousands of miles to be counted. One cool prize and many, many bragging rights on the line. It’s the Fitbit ROI (Return On Intensity – get … Continue reading →

Posted in Analytics | 1 Comment

Improving on Google’s match-type improvements

Posted on April 20, 2012 by Jeremy Mayes

According to all of the news released by Google around the new exact/phrase match options, they are “improving” those match types. Specifically, Google states: “When people search for your products or services, they probably misspell a word every so often. … Continue reading →

Posted in Analytics | 7 Comments

How to Crash the Paid Search World

Posted on April 19, 2012 by admin

We all know the conundrum – no one will hire you without experience, but until someone hires you, you can’t exactly get experience. As you all PROBABLY know from my previous blog posts, this is my first job in the … Continue reading →

Posted in Analytics | 5 Comments

Is Search Becoming Commoditized?

Posted on April 18, 2012 by Sean Marshall

Is search becoming commoditized? Product features that were once the exclusive domain of advanced platforms (e.g. Excel web queries, 3rd-party feed integration, out-of-stock monitors) are now commonplace. As Google has started to adopt more of these features within AdWords, and … Continue reading →

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My Automated AdWords Bidding Strategy

Posted on April 17, 2012 by Todd Mintz

Not that long ago, I was asked by the good folks at WordStream to contribute to their PPC article about Automated AdWords Bidding. I fully admit then when they first broached the question for me to answer, my first thought … Continue reading →

Posted in Analytics | 6 Comments

Why I Would Have Rejected Instagram as a Client

Posted on April 16, 2012 by David Rodnitzky

The purchase of Instagram by Facebook for one billion dollars is no doubt a seminal moment in the history of Silicon Valley. It either signifies the peak of an incredible bubble of irrational exuberance, or affirmation of the massive economic … Continue reading →

Posted in Analytics | 2 Comments

Tips for Showing You Understand Your Client’s Business

Posted on April 13, 2012 by admin

We SEMs know all too well how many hours we pour into our accounts. How we chew on ROI and breathe client performance, how we go blind from testing things to keep the metrics moving in the right direction. Do … Continue reading →

Posted in Analytics | 2 Comments