One of the more surprising things I have learned so far in my display career is the disparity of good talent. In the digital marketing space, there just don’t seem to be that many people with great display experience. But I don’t think that it’s because people lack the skills or ability to work the job. This is more about people not really knowing display advertising exists within the digital marketing space. I mean, everyone knows banner ads exist, and if you’re a search marketer, you are super-aware … Continue reading →

Congratulations! You’ve managed to master search marketing and display retargeting. But now you have a new product reveal coming up and want to make a bigger push into awareness and demand generation. There are a handful of premium content sites out there that seem to fit your goals. You’ve reached out to the sales rep listed on a site and now you’re on the phone. But what should you ask? This scenario is a common one among small- to-medium-sized advertisers. I’ve been asked more than a few times … Continue reading →

From time to time, it’s important to take a step back. Display campaigns can become very complex, and details sometimes get ignored. If you ignore those details for too long, opportunities can be missed. And opportunities can come from the most interesting of situations. The browser language lesson Recently I took a trip to Europe. But of course I couldn’t stay away from the display world for long. While there, I made sure to fire up my laptop and see what kind of display banners and campaigns run … Continue reading →

Let’s state the obvious and get it out of the way. Over the past 5 years, there was an explosion in display ad tech. The display LUMAscape became a vast, complicated land. Many people have written (ahem) about the need for consolidation in the display industry. Some of the players have been acquired; others have simply continued to exist with no real growth opportunities. More recently, Google has decided to include features in their stack that had previously been the domain of specialized services. This means the display … Continue reading →

Before coming to PPC Associates, I had spent the previous few years in-house. It was an awesome experience working for a big digital advertiser. I acquired a breadth of experience across multiple display opportunities. And it was a pleasure to work with numerous fantastic people. So it was a tough decision to leave. I knew that things would change but wasn’t quite sure what to expect moving to the agency side. A former colleague had once told me about the horrors of agency life. Now that I’ve been … Continue reading →