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Author Archives: David Rodnitzky
Oh, Meltwater Reach (now doing business as GearyLSF), Will You Ever Learn?
Last year, we exposed a shady sales tactic used by Meltwater Reach to poach SEM clients from other agencies. Simply put, Meltwater would send a generic but ominous-sounding email to a marketing manager claiming to have discovered deeply troubling flaws in a company’s current SEM campaign. We had about a dozen of our clients (none of which were fooled) get pretty much the same email from Meltwater, which you can read about here and here. Last month, it was announced that Meltwater Reach had been acquired by GearyLSF. … Continue reading
Posted in Featured 6 Comments
Good Beer for a Good Cause – Why You Should Be at Thirsty Bear in SF on Wednesday!
How often do you get the chance to drink hand-crafted beer, network with your peers, and do good for the world? I’m guessing not that often (unless your name is “Bono”). With that in mind, I thought I’d take a few moments to tell you about (and encourage you to attend!) an awesome party taking place from 6-8 p.m. this Wednesday in honor of MediaCause. Introducing MediaCause MediaCause is a non-profit founded a few years ago by Eric Facas, a long-time Google AdWords account representative (he was my … Continue reading
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Want a Job in Online Marketing? Here Are 10 Must-Do Steps
Everyone who’s anyone in online marketing was once nobody. It’s a rite of passage to spend months after graduation wondering if you’ll ever get a job, period. There are always plenty of jobs out there hiring folks with “1+ years of experience,” but that’s cold comfort during your first year on the job market! Knowing what I know now, here are the 10 things I’d do if I were a newcomer to online marketing and wanted to land an awesome marketing gig: Go Beyond a Resume 1. … Continue reading
Posted in Featured, Google 10 Comments
Learning Leads to Earning (Or, Why You Need to Work at PPC Associates)
“In your 20s you should learn; in your 30s you should earn.” I suspect that any successful entrepreneur or executive will agree with this adage. (Some may even suggest that you should just focus on the learning part entirely!) There’s one moment in my work life that exemplifies this sentiment for me, and it actually happened in my early 30s. Back in 2004, I had two job offers – one from Yahoo and one from Adteractive. When I moved to Silicon Valley in 1999, my dream job was … Continue reading
Posted in Experience, Featured 3 Comments
Why You Should Care about Facebook Advertising: Lessons from Google, Netflix, and Online Lead Generation
There’s been a lot of chatter lately about the effectiveness of Facebook advertising, and most of it has been negative. Just days before Facebook’s IPO, General Motors cut its entire $10 million Facebook advertising budget, “deciding that paid ads on the site have little impact on consumers’ car purchases.” Shortly thereafter, Facebook went public, and the post-IPO drop in stock price was additional proof to many that Facebook’s ad-supported revenue model needed some work. My take is simple: the cynics are right – Facebook’s advertising model needs lots … Continue reading
Posted in Experience, Featured, Google, Social Media 13 Comments