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Author Archives: David Rodnitzky
Last year, we exposed a shady sales tactic used by Meltwater Reach to poach SEM clients from other agencies. Simply put, Meltwater would send a generic but ominous-sounding email to a marketing manager claiming to have discovered deeply troubling flaws in a company’s current SEM campaign. We had about a dozen of our clients (none of which were fooled) get pretty much the same email from Meltwater, which you can read about here and here. Last month, it was announced that Meltwater Reach had been acquired by GearyLSF. … Continue reading
How often do you get the chance to drink hand-crafted beer, network with your peers, and do good for the world? I’m guessing not that often (unless your name is “Bono”). With that in mind, I thought I’d take a few moments to tell you about (and encourage you to attend!) an awesome party taking place from 6-8 p.m. this Wednesday in honor of MediaCause. Introducing MediaCause MediaCause is a non-profit founded a few years ago by Eric Facas, a long-time Google AdWords account representative (he was my … Continue reading
Everyone who’s anyone in online marketing was once nobody. It’s a rite of passage to spend months after graduation wondering if you’ll ever get a job, period. There are always plenty of jobs out there hiring folks with “1+ years of experience,” but that’s cold comfort during your first year on the job market! Knowing what I know now, here are the 10 things I’d do if I were a newcomer to online marketing and wanted to land an awesome marketing gig: Go Beyond a Resume 1. … Continue reading
“In your 20s you should learn; in your 30s you should earn.” I suspect that any successful entrepreneur or executive will agree with this adage. (Some may even suggest that you should just focus on the learning part entirely!) There’s one moment in my work life that exemplifies this sentiment for me, and it actually happened in my early 30s. Back in 2004, I had two job offers – one from Yahoo and one from Adteractive. When I moved to Silicon Valley in 1999, my dream job was … Continue reading