Note to Self: Don’t Use Dead Spokesmen

I see two cardinal sins in this email marketing I got today:

1. The spokesman, Ed McMahon, is dead. And his quote says “Take my advice, life is better with a Pride Power Wheelchair . . .” Maybe he is referring to that famous Eric Clapton song “Wheelchairs in heaven”?

2. Seems like a bad idea to use the “from” email address “offer@bio121DOUBLECROSS323.com.” Hey, look, another offer from Double Cross – must be a good one!

Email here:

About David Rodnitzky

David Rodnitzky is founder and CEO of PPC Associates. He currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
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One Response to Note to Self: Don’t Use Dead Spokesmen

  1. Anonymous says:

    LOL! FAIL!

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