Looks like SFGate.com needs to improve their semantic targeting, judging from the ad at the top of the page for this article.

About David Rodnitzky
David Rodnitzky is founder and CEO of PPC Associates. He currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
lol this is funny…and she (they) are paying for it.