It’s Good to be Site.com

Every now and again I see a test ad showing up on AdWords or AdSense. I found one this morning while surfing my gmail . . .

Though I am almost never click on AdWords ads, in this case, I was curious to see whether the novice AdWords user at least sent the destination URL to somewhere interesting. Sadly, the ad takes you to Site.com.

This got me to thinking; I bet that sites like “Site.com” and “Test.com” get a lot of free traffic from stuff like this. Indeed, a did a Compete.com analysis of Site.com and what you clearly see is that the site get tons of traffic from SEOs doing “site:” searches on Google (a Google query that shows you which pages of a site are indexed by Google).

Pretty amazing really – you’d think someone – particularly in the SEO world, would have offer this “site” a ton of money already!

About David Rodnitzky

David Rodnitzky is founder and CEO of PPC Associates. He currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.

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