Loading ...One of my client’s received this terse email today from Adapt Software, the LA-based small to medium business paid search software company:
Hello [Name Removed],
We are writing to inform you that the Adapt SEM business is in the process of being sold to another company. We wanted you to know that the Adapt SEM product will continue to be maintained and sold and that you should enjoy a seamless transition with full support while we complete the sale.
In a few days, you will be receiving a letter in the mail officially notifying you of the changes at Adapt. If you have any questions, please feel free to e-mail support@adapt.com.
Thank you for your continued business.
~ The Adapt Team
So let the speculation begin – who is the acquirer? My guess, in order of likeliness is: 1) Omniture; 2) Microsoft AdCenter; 3) A large ad agency. If anyone has more details, please let me know!
anonymous, wonder why his posting was removed! ?
The first anonymous posting made some strong accusations about several companies and individuals. Because the author listed him/herself as anonymous I could not substantiate the comments.The second anonymous post was comment spam from a different user.
seems adapt was doomed from getgo , I recall they did not have the audit trail feature nor multiple conversion tracking ability. I dont think this would be a good buy for MSN, but i could see a mid range PPC firm buying them ( if the price is right) anyone have a good experience/ comparison of tools in this space?Joel Wisotsky / Montreal (ssadab08@gmail.com )
David, Has your client received an update via snail mail?I noticed there is no background info on that company on their site,I wonder if they would be of value for my sem campaigns, have you used them?i too wonder who bought them?Gary Crane – jfjfgg@gmail.comGC Marketing – Chicago
Hi Gary, I have not personally used Adapt, but I have seen the interface. My sense is that it is pretty good tool for campaigns under $50K/month of spend. Generally speaking I recommend Adapt or Clickable for advertisers under $50K/mo.
Anyone have any info on these or even feature comparison?Thannks,Gary Crane – jfjfgg@gmail.comGC Marketing – Chicago