5 References for Search and Display Integration

All these years later, and the practice of how to best integrate our search and display campaigns is still inexact. Here’s a handful of resources pushing us in the right direction:

1. Dax Hamman, Search Engine Land – The Industry Speaks on the Overlap b/w Search and Display

2. Yahoo! Search and Display White Paper

3. Paul M. Wilson, Retail Online Integration – Search and Display Integration: The Dynamic Duo

4. Julie Batten, Clickz – The Impact of Display on Search

5. Merinda Peppard, efrontier.com – Study Finds Current Tools/Practices for Search & Display Fall Short for Large Marketers

Do you have any insightful resources to add to the list? I’d love to read them.

- Hillary Read, Marketing Manager
- Questions? Comments? Email us at blog at ppcassociates dot com.

About Hillary Read

Hillary Read joined the search engine marketing world in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to her move to the West Coast, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.

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