Having not done so myself, I cannot imagine the trepidation that comes with taking the first steps towards a brand new business venture. What comes with that first step is placing a lot of faith into one’s faculties, competency, and capability to cast aside doubt and soldier on. Paramount to this is the belief that we have predicted the existence of a market for our grand idea correctly. To be incorrect teaches the harsh lesson by forcing a restructure of the idea or complete abandonment. However, if we … Continue reading →

Today’s post is by Chris Sparks , Director of Marketing at iSpionage. The idea of considering a company’s internal strengths and weaknesses and reviewing the opportunities and threats in the external environment provides a useful framework for informing and guiding SEO improvement efforts. SWOT analysis is a simple but powerful analytical tool that can be used by any business – even an online sock monkey retailer – to identify ways to make SEO improvements and progress from a strategically sound foundation.     Internal Factors – Strengths & Weaknesses … Continue reading →