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Monthly Archives: February 2013
I’m the only person at PPCA whose sole responsibility is marketing our brand. And even 3,000 miles away from our San Mateo headquarters — or maybe especially 3,000 miles away from our San Mateo headquarters — that’s awfully easy to do. One of the reasons? Our flexibility, typified by our WFH policy (loosely: prove we can trust you to work well, and we’ll let you work where you want). Others have weighed in earlier and more gracefully on both sides of Yahoo’s new work-from-office edict, but this is a personal … Continue reading
After some expected victories and a few shockers, we’re into the second round of the 2013 SEM tournament! Among the most intriguing results of round 1: – Andrew Goodman knocked off Andy Beal – Chris Winfield toppled new IPO titan Chris Lien of Marin Software – 2012 semifinalist Dhiren D’Souza took down David Szetela - Fred Vallaeys undercut Google honcho Eric Schmidt - Joanna Lord took down Yahoo! co-founder Jerry Yang for the second straight year - Marc Poirier (and, presumably, hordes of WFH fans) eliminated Marissa Mayer And some of the best showdowns of … Continue reading
Today’s post is by Account Manager Jason Bruggemann, a sports nut who could write Yelp reviews for just about any basketball court in Chicago. Over the last seven months or so, Bing has made a huge effort to revamp their paid ad services. The updates came in all forms, from UI redesign to complete name changes. In the dynamic industry of paid search, it can be easy to lose track of the tools available to you. And as we’ve covered, Bing can be a great alternative/supplement to Google, so … Continue reading
Today’s post is by Theresa Baiocco, co-founder of Click Advisors. I’m addicted to usability and conversion tools. They’re the sexy part of my job, and it’s always fun to show clients how their visitors interact with their website. However, don’t let the fancy heatmaps and A/B or multivariate tests distract you from the reason the tools exist: to understand your visitors in order to deliver persuasive messages to them. Because as Howie Jacobson, speaker and author of Adwords for Dummies, says, if you don’t have a deep understanding of your … Continue reading
Who’s the most influential SEM in 2013? Here’s your chance to weigh in: PPC Associates’ second annual Most Influential SEM Tournament! Last year’s inaugural tournament sparked passionate support, fierce head-to-head matchups, and over 46,000 votes cast. This year, we’ve instituted some strict voting rules (once per round – no incognito-window chicanery!) and introduced some new names to the 64-person field. Who will be our Cinderellas? Can anyone dethrone 2012 champion Brad Geddes? Will any Twitter feuds (looking at you, feisty #ppcchat crew) break out? Vote now and stay … Continue reading