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Monthly Archives: January 2013
Today’s post is by Ruth Rich, sterling Account Associate and rather sleepless mother of two young daughters. Adding a second child to our family came with a unique set of challenges. Apparently, though, it wasn’t enough a challenge for me! Three months after our second daughter was born, I decided to give up the staid life of financial editing for the Wild West of SEM. Being new, I started using tools I’d learned throughout my career and quickly recognized how the high-speed, think-on-your-feet world of SEM had a lot … Continue reading
Today’s post is by Account Manager Lisa Becker, our Google Analytics champion who knows a thing or two about other platforms as well. For most search engine marketers, Google AdWords is the “bread and butter” of accounts – as well it should be considering Google dominates the global search market with roughly 84% market share. That said, the Bing Ads platform, formerly known as Microsoft adCenter, is becoming an increasingly attractive option for clients who want to expand their reach and exposure in search before advancing to display … Continue reading
Today’s post is by Michael Yates, Account Coordinator and Renaissance thinker. The last time I wrote, I opened with the line, “First there was print, then there was Google.” That post dealt mostly with how Google plans to deliver its voice to people in the coming decades. Before reflecting upon consumption as the end point of data, I think it is important to understand that the printing press was the process applied to the mechanism of data dissemination. Each pull of the level was an addition to a … Continue reading
Today’s post is by Katie Saxon, a UK-based PPC pro (hence the stray vowels) working for Boom Online Marketing. If you aren’t already using AdWords labels, you are missing a trick. Introduced last April, they simply make account management much, much easier. I’m going to assume that you already know how to use labels and I’ll get straight into my favourite uses. If you do need a refresher, refer to this AdWords help article. Easy Data Segmentation First up, … Continue reading
Today’s post is by Glenn Walker of Tiko Digital. Brainstorming can be frustrating, result in endless meetings and worst of all feel like a waste of time. It doesn’t have to be that way; brainstorming can be an effective method of generating ideas and coming to concrete conclusions. All you need is a bit of understanding of why brainstorming typically fails and a willingness to change your approach. (In this way, it’s a lot like PPC…and a lot of the values of effective brainstorming translate to effective PPC as … Continue reading