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Monthly Archives: December 2012
2012 is in the books. A year of change in digital marketing? A few hundred (or so it seems) Penguin updates, waves of Facebook releases, Google Glasses teases, and the usual AdWords developments would say yes. So what will we be recapping 12 months from now? Will 2013 be as momentous? Here’s what our experts see in the office crystal ball (as you can tell, some of them aren’t seeing the same thing): 1) Facebook launches a display network to compete with Google. 2) Google allows advertisers to … Continue reading
PPC isn’t magic; it’s math, statistics, diligence, common sense, and creativity. The first four elements are pretty black and white — which is not at all to say that all practitioners are equal, just that the pursuit of excellence in those elements doesn’t play favorites. Then there’s creativity: display ads that pop, landing pages that compel swift and clear action, ad text a browser can’t click on fast enough. Or not. Although we all preach hard data and A/B testing — make a living with them, in fact — … Continue reading
Today’s post is by Katie Saxon, a UK-based PPC pro working for Boom Online Marketing. With the economy facing tough times, smart businesses may be looking to overseas markets like the UK to bolster trade. AdWords is an obvious route to market, yet there are subtle differences in both the clientele and AdWords itself that you have to appreciate to succeed in the UK. Features Are you using the new Google Shopping? Great, but the roll-out in the UK doesn’t start until February 2013. It may not be a disaster … Continue reading
Like many SEMs, I will be working the week after Christmas. I personally enjoy freeing up the PTO to be used in more pleasant months (when I can’t see my breath outside). Depending on your accounts, this can end up being a slow time best used for catching up. Here are some ideas for what to do in your accounts during this downtime. (We regularly do just about all of these, but this week, you can really dive in.) Segment By Device Some of us might have quite … Continue reading
Friends, readers, contributors…you’re all great. Take a few days off. We’ll be back on the 26th with more cutting-edge content, but until then, have a wonderful, safe, festive holiday!