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Monthly Archives: October 2012
Tips for SEM Holiday Prep
So as you may know, the holiday season is upon us. What? You disagree? I’m a little too early on this one, you say? Is the tree up at your local mall? Is Santa alongside him? Yeah, I thought so. Anyhow – for my fellow SEMs, I’ve compiled a brief list (with several points gathered from coworkers who’ve seen many o’ SEM holiday seasons) of best practices to prepare for the holiday season. 1) Start preparing now. Actually, you should have started preparing yesterday, but today shall do. Talk strategy with clients, … Continue reading
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The Marketer’s Guide to YouTube, Part 3: Ad Types
Today’s post is the third of a four-part YouTube advertising series by Director of Multi-Channel Development Ron Fusco, our resident New Yorker and whiskey expert. Ron has grown an array of client accounts using diversified platforms with a focus on granular reporting and precise attribution, and he’s led the company push into multi-channel expertise. Welcome back to our Marketers’ Guide to YouTube series! If you’ve read the first two posts, you should know why to use YouTube and which of the two platforms to use and when. Today’s topic: ad types! There are five types … Continue reading
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In-House/Agency SEO Expert: My Interview With Dave Rohrer
I’ve written before about how cool it is to show up in a strange city and meet up with a fellow search marketer. My recent company retreat in Las Vegas coincided with a search conference, and via social media, I learned that my search marketing colleagues Simon Heseltine and Dave Rohrer were in town. I had a drink with Simon in the Palms Coffee Shop and ate at the Planet Hollywood buffet with Dave before he headed to the airport. Both are really great guys, and Dave was … Continue reading
The Best of Google Analytics for SEMs
Today’s post is by Account Manager Lisa Becker, whom you may recognize from her 15 minutes (ahem, 15 seconds) of Google Engage for Agencies fame. Or not, in which case you might recognize her as the girl painstakingly checking her watch and tapping her foot patiently waiting in line at Dunkin’ Donuts in downtown Chicago. If you’re like most SEMs I know, you probably have an array of paid search interfaces open at every waking hour, and you check them borderline obsessively throughout the day. Furthermore, if you’re … Continue reading
Evaluating a PPC campaign using Break-Even Analysis
Today’s post is by Glenn Walker, a partner at Tiko Digital, an internet marketing firm situated among the oil derricks of Edmonton, Alberta, Canada. When not online Glenn enjoys playing hockey, like any good Canadian, and has a resulting collection of beauty scars he would gladly show you. You can follow him on Twitter at @walkergv. Making marketing decisions can be difficult, particularly when deciding to implement a new marketing plan. It’s easy to become attached to an idea and push it forward when a plan just feels right. Trusting … Continue reading