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Monthly Archives: August 2012
Marketing Morsels From: Rob Fuggetta
PPC Associates’ interview series with some of digital marketing’s thought leaders continues with Rob Fuggetta, founder and CEO of brand-advocacy company Zuberance and author of “Brand Advocates: Turning Enthusiastic Companies Into a Powerful Marketing Force.” Name: Rob Fuggetta Title: Founder/CEO Company: Zuberance What’s the first metric you check when you start work for the day? Where the SF Giants are in the NL West. Actually, I look at how many people are recommending our customers’ brands and products on Facebook, Twitter, Amazon, TripAdvisor, Yelp, etc. Getting more advocacy for your … Continue reading
Posted in Featured, Social Media Leave a comment
Football, Landing-Page Testing, and Passion
Football is finally back. College, pro, whatever your preference – America’s favorite sport is back and ready to consume entire weekends of productivity. Fool that I am, I find myself rooting for my alma mater, UC Berkeley, and it’s no picnic. Sports fans love a good underdog, but it’s been 50 years since the Bears made the Rose Bowl, and it doesn’t seem this will change anytime soon. How does this relate to SEM? Frankly, not very directly. I could make comparisons to the competition of football, some … Continue reading
What the New Google Plus Knowledge Graph Update Means For Brands
Andrew Shotland is the Proprietor of Local SEO Guide.com, a premier enterprise and local SEO consulting company. Andrew runs the popular Local SEO Guide blog and is also a regular writer for SearchEngineLand. He will be speaking this fall at SMX East and BIA Kelsey’s SMB Digital Marketing 2012. Yesterday I stumbled upon a new update to Google’s Knowledge Graph, the information section that sometimes shows up in the top-right corner of a Google SERP when Google has a summary of information related to the query. Brands that … Continue reading
Posted in Google, Social Media Leave a comment
Enterprising Enterprise SEO: My Interview With David Portney
I’ve known David, SEO Strategist at Portent, for a few years through our SEMpdx Portland Search Marketing Group. When we chatted recently at our annual rooftop event, perhaps with a combination of fun and sun (and maybe a little rum), I ended up asking David to do an e-interview, and he graciously accepted. 1) Please give me your background and tell us what you do for a living. First let me start by saying “Thanks!” for the opportunity to be interviewed by you, Todd, – I’ve been following your … Continue reading
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How to Coordinate SEO and PPC Campaigns
Today’s post is from Eric Lander (@ericlanderseo), an SEO consultant who has worked in the industry since 2001. In his current roles as Senior Manager of SEO at D50 Media and Organic Search Strategist at How’s Your Pony?, Eric crafts strategic optimization plans and advises clients on how to increase their SEO rankings in Google and Bing. You can follow his tweets at @ericlanderseo. This may be a weird way to start my post on the PPC Associates Blog, but I have to admit it: I’ve never been … Continue reading
Posted in Featured, SEO Leave a comment