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Monthly Archives: June 2012
Retargeting (or remarketing, in some circles) is a straightforward means of targeting website visitors who have left without converting. Typically, this number is upwards of 90%, so it’s well worth it to take the traffic you know is already interested in your product or service, and continue the conversation to bring them back and/or keep them engaged. It’s an ideal audience to target – and an easy way to get your feet wet in digital display advertising. Like any SEM adventure, retargeting offers some easily made mistakes and … Continue reading
Today’s post is a guest entry from Terry Whalen, Managing Director at CPC Search, a San Francisco PPC agency. Terry has managed millions in PPC spend for consumer and B2B advertisers since 2006. Additionally, Terry has an MBA from UC Berkeley’s Haas School of Business. Disclosure: Terry may be an admitted Optimizely fan-boy, but he has no affiliation and zero financial interest in touting the tool. He just thinks it’s the bee’s knees. Optimizely is an A/B testing tool that works well and – all-importantly – is easy to use. I’ve … Continue reading
Even a full month after seeing Jack White perform live in Eugene, I carry the power of his performance at the forefront of my mind. I knew I was in for a treat just by reading the glowing press from his previous tour stops. However, I could tell that the show was totally going to rock just from the events that transpired between the time his opening act concluded and when he took the stage. First was the “pre-set” music that he chose – and you could tell … Continue reading
A little Facebook advertising history: Facebook started driving the “engagement” message when the “People Talking about this” metric was released during Q4 of 2011. The release of Timeline for brand pages, which highlights the page’s content, pushed that message further. Acquiring fans will always be part of the equation, but Facebook’s focus has shifted from simply getting fans to corralling fans who actually engage with the page. With such a focus on engagement, it made perfect sense for Facebook to provide marketers a more precise way to measure … Continue reading
“In your 20s you should learn; in your 30s you should earn.” I suspect that any successful entrepreneur or executive will agree with this adage. (Some may even suggest that you should just focus on the learning part entirely!) There’s one moment in my work life that exemplifies this sentiment for me, and it actually happened in my early 30s. Back in 2004, I had two job offers – one from Yahoo and one from Adteractive. When I moved to Silicon Valley in 1999, my dream job was … Continue reading