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Monthly Archives: May 2012
The World According to AdWords, Part 3: College Majors
Hopefully some of you have been following my series, The World According to AdWords. I’ve tackled gadgets and social networking sites thus far; I thought I’d go for a change this time around and look back to the good old days of college. Let me know if you agree with my 95-characters-or-less thoughts on some college majors: Majored In Sociology? Like Most of College, It Seemed Like A Good Idea At The Time. Philosophy Degree A Must Is a Line You Rarely To Never See In An … Continue reading
Posted in Featured, Google 5 Comments
How SEMs Can Fly Out of Their Pigeonholes
SEMs have backed themselves into a corner. An argument can be made that our emphasis on metrics-driven performance marketing has restricted our ability to take on new platforms and channels like mobile and Facebook (respectively). The assumption is that SEMs are ideally positioned to manage these – whether because of their auction systems or because they can be accessed through tools we already use – but in a data-dependent community waiting for the next generation of data to prove why we should make the leap, an adjustment needs … Continue reading
Posted in Display, Experience, Google, Social Media 6 Comments
Uncle Jim’s Guide To Post Panda/Penguin SEO
Jonah Stein wrote a very in-depth, sophisticated guest post last week about the current state of Search Engine Optimization. Our readers who do not have a strong SEO background might not have understood what Jonah was trying to say. This post is for you. :.) Back in the late ’90s, I had a relative who was in a relationship with a guy who ran adult websites who will forever be known in our household as “Uncle Jim.” The one day I spent with “Uncle Jim” is forever memorable … Continue reading
Posted in Experience, SEO 11 Comments
Fitbit ROI Challenge midway point: lessons learned
We’re doing the weekly Fitbit ROI Challenge post a bit differently today; we’ve had some interface glitches that have made data-collecting tough this week, so we’re going to take a breath and relate some of the things we’ve learned from our favorite tiny gadgets. Lesson #1: Numbers motivate. Never has this been more clear than this week; with the group’s dashboard syncing irregularly (the Fitbit team is on the case!), we can’t tell how we stack up against each other. Not at all coincidentally, things like walking meetings, … Continue reading
Posted in Experience, Featured 8 Comments
Four Essential Weekend Campaign Checks
Today’s post is a guest entry from Ian Lopuch, a top online marketing executive who has had direct P&L responsibility on over $150 million of search engine marketing spend during his 7+ years in the industry. In his spare time, Lopuch is an avid domainer, web developer, and blogger at PPCIan. If you’re in the world of pay-per-click SEM, you’re probably aware that we live in a 24/7 industry. As long as you’re not day-parting heavily, you’re most likely managing campaigns around the clock. During the weekdays, you have all … Continue reading
Posted in Experience, Google 11 Comments