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Monthly Archives: April 2012
Last week at Search Insider Summit (SIS) in Captiva, Florida, I was fortunate to host a roundtable discussion on integrated marketing. SIS is truly a high-brow event where brands send senior marketers and agencies send their CEOs, and this roundtable was no exception; I would hazard a guess that no less than one billion dollars in annual online spend was represented by the 20 or so people sitting around the table (brands like Zappos, Target, and Virgin America, for example). As the discussion heated up, there was little … Continue reading
Christmas isn’t for another eight months, but my inner child won’t listen. In (early) anticipation of this most glorious occasion, and perhaps encouraged by yesterday’s twin AdWords updates, the kid wants to make a few requests from Santa Google. Hopefully he’s not too demanding (he is) and can have these things in time for this year’s Xmas festivities. 1) More Control Over Search Partners – Not having more control over a segment that can easily spend half your budget is a joke. I’m sorry, Google, but this has … Continue reading
“Paul Newman, Joanne Woodward, Henry Fonda, Lee Remick, and the entire cast and crew of ‘Sometimes A Great Notion,’ the movie made from author Ken Kesey’s novel, became friends of Mo’s while filming in Newport. Mo, herself, was in a scene which took place in the Bay Haven Inn, renamed The Snag in the film.” – from the Mo’s Chowder Website In the middle of the night prior to my first sick day as a PPC Associates employee, I watched the film “Sometimes A Great Notion.” Now, for … Continue reading
This week, Google announced two new match types, near phrase and near exact match. As the AdWords blog notes: “Starting in mid-May, phrase and exact match keywords will match close variants, including misspellings, singular/plural forms, stemmings, accents and abbreviations. Based on our research and testing, we believe these changes will be broadly beneficial for users and advertisers.” I’m sure broadly speaking (pun intended), these changes will benefit users and advertisers, but it begs an additional question: why not create near negative match as well? In other words, why … Continue reading