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Monthly Archives: March 2012
A grueling Sweet Sixteen round has concluded in PPC Associates’ “Most Influential SEM” tournament. Congratulations to our quarterfinalists: @aarongoldman, who triumphed in a ridiculous thriller with @andybeal @bgtheory, who held off a late run from SearchEngineLand’s @dannysullvan in the round’s heavyweight matchup Searchforce’s Dhiren D’Souza, who knocked out tournament host @rodnitzky @georgemichie1, a wire-to-wire winner over @gsterling @joekerschbaum, who eliminated giant-killer @joannalord Acquisio’s @marcpoirier, who trumped @lisarockssem @mattmcgee, who edged @pamela_lund in a race that stayed close to the end @lieblink, in a squeaker over @timmayer The quarterfinals … Continue reading
Click? Check. Conversion? Check. Qualification? Oh, boy… While acquiring a click and conversion are the marketer’s responsibility, it’s very rare for the same person to pick up the phone and try to qualify the prospect. For SEMs, letting go is both a blessing and a curse. While it’s nice to know one’s work is done, handing off a lead for someone else to work with can be challenging. SEMs like control, but there’s no alternative here. The lead is no longer yours. The best way for B2B marketers … Continue reading
Today’s post is a guest entry from Caroline Watts. Watts is a Marketing Associate at ReTargeter, a full-service display ad platform specializing in retargeting. In the word of online advertising, clicks and conversions drive decision-making. Many a seasoned digital marketer scoffs at branding plays as relics of the Mad Man era. Why would performance-driven online marketers launch something so nebulous, so immeasurable, so unscientific as a branding campaign? Branding campaigns don’t seem to have a place in the performance-driven online marketing world, but is that necessarily a good thing? “Branding” is … Continue reading
Over 16,000 votes have been cast to narrow PPC Associates’ “Most Influential SEM” tournament to the Sweet Sixteen, and some biiiig names were toppled in round 2. The most notable results: -Marketing Pilgrim’s @andybeal squeaked out a win over SearchEngineLand’s @rustybrick – In a clash of SEL titans, @bgtheory trumped @cjsherman – Tourney host @rodnitzky barely edged out The Search Agency’s @hughesadmax – SEOmoz’s @joannalord continued her big-name irreverence with a romp over @shoemoney – In round 2′s closest call, Clickz/Search Marketing Standard columnist @lisarocksSEM scored a last-minute takedown … Continue reading
Today’s post is a guest entry from Ian Lopuch, a top online marketing executive who has had direct P&L responsibility on over $150 million of search engine marketing spend during his 7+ years in the industry. In his spare time, Lopuch is an avid domainer, web developer, and blogger at PPCIan. Do you work in the corporate world of online marketing? If you’re at a large company, chances are you’re either working on PPC or SEO. At the enterprise level, there are typically different owners (or even teams) for … Continue reading