It’s Leap Day!  While I’m sure there will be a bevy of leap-themed content out there today, I’m just not clever enough to capitalize. The only thing I can think of is to write on a different topic than usual. … Continue reading →

We’ve been sending out daily posts from this blog for five months now. For the first few months, I was a terrible judge of what would get a good volume of reaction (comments, retweets, likes, etc.). But now things are … Continue reading →

The opening act for the Richard Thompson Concert I recently attended was The Webb Sisters, a couple of very attractive British women who are best known for singing backup to Leonard Cohen, whom I’d seen perform masterfully while attending Pubcon … Continue reading →

In the PPC Associates marketing department, we’ve been mulling over a project that highlights the 50(ish) most influential figures in SEM (non-SEO division). We’ve done research, taken straw polls, asked experts, posted the question on Twitter and Quora…and my big, … Continue reading →

Earlier this year, Google’s spam team lowered Google’s own Chrome page’s PageRank with a manual 60-day penalty. The Chrome team had hired a marketing firm to create and place ads for the search king’s browser, but the firm took it … Continue reading →

Paid search is nuanced. In optimizing accounts, there are a seemingly infinite number of variables to consider. This makes the job of an SEM challenging and time-consuming. In tackling account issues, analyzing data, and executing various tasks, search marketers must … Continue reading →

                    When you start with a portrait and search for a pure form, a clear volume, through successive eliminations, you arrive inevitably at the egg. Likewise, starting with the egg and … Continue reading →

For about six years now, I’ve been pushing the concept of the “Seven Habits of Highly Effective SEM.” For those of you who haven’t yet read our fantastic whitepaper on this topic, the seven habits require choosing the right search … Continue reading →

By Caroline Watts, Retargeter.com Every year for the last few, we’ve heard proclamations that this year will be year of mobile. To some extent it’s hyperbole, but to some extent it’s true. 43% of American cell phone users own a … Continue reading →

During a recent roundtable discussion of paid search for B2B at Focus.com (roundtable MP3 here!), one of the participants asked about benchmark conversion rates from click to form fill. As much as I hated to do it, I had to … Continue reading →