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Monthly Archives: February 2012
It’s Leap Day! While I’m sure there will be a bevy of leap-themed content out there today, I’m just not clever enough to capitalize. The only thing I can think of is to write on a different topic than usual. So, with that said, let’s talk client services. Agencies don’t typically discuss their best practices for client services in the open. I think the fear of having your clients (Hi!) reading this type of content can stop the flow of ideas, and most don’t want to reveal the … Continue reading
We’ve been sending out daily posts from this blog for five months now. For the first few months, I was a terrible judge of what would get a good volume of reaction (comments, retweets, likes, etc.). But now things are starting to crystallize. Good SEM/SEO blogs, I’ve found, include at least one of the following: – Anecdotes — preferably with numbers, which SEMs grab like life rafts. These should definitely be culled from techniques or analyses that we all practice regularly. A great example is this post, from … Continue reading
The opening act for the Richard Thompson Concert I recently attended was The Webb Sisters, a couple of very attractive British women who are best known for singing backup to Leonard Cohen, whom I’d seen perform masterfully while attending Pubcon a few years back. Being a huge fan of Cohen, I actually was looking forward to seeing the opening act (a rarity for me since most opening acts, while entertaining, stay with me for about as long as a pre-concert beer would). As I expected, these ladies were … Continue reading
In the PPC Associates marketing department, we’ve been mulling over a project that highlights the 50(ish) most influential figures in SEM (non-SEO division). We’ve done research, taken straw polls, asked experts, posted the question on Twitter and Quora…and my big, premature takeaway from the endeavor was that SEM is one big boys’ club. You know the names: Danny Sullivan, Geordie Carswell, George Michie, and so on. And in most of the responses we got, there weren’t many women who came immediately to mind. Well, this got my Title-IX … Continue reading
Earlier this year, Google’s spam team lowered Google’s own Chrome page’s PageRank with a manual 60-day penalty. The Chrome team had hired a marketing firm to create and place ads for the search king’s browser, but the firm took it one step further and ended up paying bloggers to review the software with one of their bloggers linking back to the Chrome page. Because of Google’s official policy against paid links, an investigation was conducted, and the site was penalized. This shows how serious Matt Cutts, Google’s spam … Continue reading