It’s Leap Day!  While I’m sure there will be a bevy of leap-themed content out there today, I’m just not clever enough to capitalize. The only thing I can think of is to write on a different topic than usual. So, with that said, let’s talk client services. Agencies don’t typically discuss their best practices for client services in the open. I think the fear of having your clients (Hi!) reading this type of content can stop the flow of ideas, and most don’t want to reveal the … Continue reading →

We’ve been sending out daily posts from this blog for five months now. For the first few months, I was a terrible judge of what would get a good volume of reaction (comments, retweets, likes, etc.). But now things are starting to crystallize. Good SEM/SEO blogs, I’ve found, include at least one of the following: – Anecdotes — preferably with numbers, which SEMs grab like life rafts. These should definitely be culled from techniques or analyses that we all practice regularly. A great example is this post, from … Continue reading →