Monthly Archives: December 2011

5 Google Developments in 2011

Posted on December 29, 2011 by admin

Even without those pesky Senate hearings, Google has had an especially busy year. Whether you love them, hate them, or somewhere-in-between them, we all depend on them. So we all certainly took note of these five changes: Panda – This series of algorithm changes (in February, April, and June) nailed low-quality sites, especially those using duplicate content. But hey, they warned us. Impact: high. Google+ – The giant’s version of social networking went live this summer and, by the end of the year, had adapted to suit businesses … Continue reading →

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Buckle up for 2012

Posted on December 28, 2011 by Sean Marshall

The week between Christmas and New Year’s is one of my favorites. After 51 weeks of non-stop grinding, it’s time to reflect and get organized. That and watch college bowl games; I am writing this from 30,000 ft., on my way to San Diego to watch my beloved Cal Bears exact revenge on Mack Brown and the Texas Longhorns for shenanigans that put Texas in the Rose Bowl ahead of Cal in 2004. While I can’t be sure how many of you relate to college football, I’m sure … Continue reading →

Posted in Experience, Featured | 2 Comments

PPC Old School

Posted on December 27, 2011 by Todd Mintz

When it comes to doing work, I’m very much a traditionalist. Unless I’m on the road, I do 100% of my work in my office at my desk.  I’ve never been tempted to try dual monitors (or more); I only use one 24-inch monitor. Most importantly, I use a desktop computer. My current model was the most powerful machine sold by Costco a couple years ago…I am looking to get a better model but will likely wait until after Windows 8 gets released before upgrading. I have (what … Continue reading →

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An SEM Holiday Wish List

Posted on December 22, 2011 by admin

Dear Santa: The usuals (a pony, a chocolate waterfall, a left-handed power hitter), please. Also, these: More mobile-optimized landing pages – SEM companies need to jump on this or suffer the quality-score consequences. Better multi-channel attribution in Google Analytics – It’s gotten better, but there’s still a long way to go (YouTube. Ahem). Accurate Geo Reports– Since, as our own Sean Marshall so astutely pointed out, they’re not telling you what you think they are. (Although Google seems to be taking a step in the right direction!) Richer … Continue reading →

Posted in Analytics, Google | 4 Comments

2012 SEO Cleanup and Strategy

Posted on December 21, 2011 by admin

It’s nearly time to ring in the New Year. Soon, the ball will drop and 2012 will be upon us in all its glory. Couples will kiss at midnight and the past year’s trials and triumphs will be cleared to make way for new ones. This is as true for your SEO as it is for your New Year’s resolutions. Didn’t make it to the first page of Google? Don’t worry about that anymore. Focus on the things you can do now to improve your future. Is your … Continue reading →

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