Once upon a time, buying display media online was a cumbersome, manual task. First, you needed to hire a media buyer – someone who knew both the jargon of media buying (“impression caps,” “ad serving,” “remnant,” “ROS,” etc.), and who to call to secure inventory (which publisher, which person working at the publisher). You also needed a pretty sizable budget (usually at least $25K for any campaign), and you needed a great creative director who could put together effective banner ads for your campaigns. Finally, you needed to … Continue reading →

Matthew Brown is one of the top SEO’s in the business, specializing in Enterprise SEO.  He’s also a high-level foodie, loves the Portland Trailblazers almost as much as I do, and prefers Ginger to Mary Ann. :.) 1)       Please tell me your background and what you do for a living. From 2005-2010, I was Director of Search Strategy for the NYTimes company.  This involved management of the SEO program of NYTimes.com as well as The Boston Globe website. In addition, I was Co-Founder/COO of Define Search Strategies, a small consulting branch of … Continue reading →

Earn yourself a tidy Cyber Monday, Make your campaigns tight, From now on, Conversions will be out of sight. Have yourself a record-high December, May you rock Display, From now on, Low click-throughs will be miles away. Here we are as in olden days, Happy golden days, Q4. Faithful friends who are dear to us Gather near to us once more. Show your peers It’s not a case of whether Client spend allows; Expert SEMs should make good on this vow: We’ll get your business trending on a … Continue reading →

A couple of weeks ago, I wrote about an issue with the accuracy of data in geo reports. I had just learned about the issue a few days earlier, and I can still remember the smug satisfaction I felt when I realized I had caught something that no one else had. Google runs this game, and finding what I deemed a bug felt pretty cool. Shortly after the post, I started feeling angry and stupid. Not because I ended up being wrong (I wasn’t) but because I started … Continue reading →