I recently read a great post from Paul O’Brien at SEOBrien.com (somehow I don’t think PPCRodnitzky rolls off the tongue quite as well) that listed off an impressive collection of questions to ask a potential PPC vendor prior to signing … Continue reading →

Most of my professional SEM career has been spent on the client side. I was the person who selected, hired, and worked with my company’s agencies. Over the years, I had the opportunity to meet and work with agencies large … Continue reading →

Nope, it’s never too early to talk Cyber Monday and the holiday crunch (heck, the Northeast is getting snow today!). Here’s a handful of good articles to help you tune up your campaigns: 1. Mobile Holiday Shopping, from Searchengineland’s George … Continue reading →

I love competition. I’m not an athlete, but I relish the chance to compete with someone else (or many people). Games are a perfect outlet; board, video, poker – doesn’t matter. The poker boom coincided with my college graduation, so … Continue reading →

I was working with a company on their paid search campaign, and as part of the campaign set-up process, I created a remarketing campaign for them. Unbeknownst to me (until after it happened), they participated in a few daily deal … Continue reading →

Imagine going into a casino and being met by a friendly hostess at the front door. As you approach, the hostess smiles and says, “Hello, thanks for coming in. How much money would you like to lose today? Just write … Continue reading →

When our blog editor asked me to write a post, I immediately thought, “Me?” And I’m sure when the rest of PPC Associates catches wind of this, they’ll too think, “Him?” Why the surprise?  Because I’m the intern. (Luckily, when … Continue reading →

The economy stinks. It’s an employer’s market, and people should be happy just to have a job. Outside of the realm of Internet marketing, those conversations are taking place every day. There really are a lot of people who are … Continue reading →

Every client I have ever worked always wants the same thing: more volume. My reply is always the following: can you handle it? Nearly every company wants to grow. Unless you’ve started your company as a lifestyle business, scaling it … Continue reading →

Good online marketers are good psychologists; they can dissect consumer behavior, infer desire, and then present an irresistible offer to the consumer as a result. Take, for example, a consumer who does a search on Google for “buy one carat … Continue reading →