SCENE I. Elsinore. A platform before the castle. FRANCISCO at his post. Enter to him BERNARDO BERNARDO: Who’s there? – the opening of Shakespeare’s Hamlet Please allow me to introduce myself: My name is Todd Mintz, and I’m a Senior Account Manager at PPC Associates. I’ve been in the Internet Marketing space since the year 2000, and many people know of me from the writing I’ve done at Search Engine Journal, Search Engine People, or the SEMpdx blog. I’m also one of the editors at Sphinn and am … Continue reading →

I recently had a bet with my father on the origins of the name “Yahoo.” My contention was that it was a reference to the idiots in Gulliver’s Travels called the Yahoos. My father claimed it was an acronym. As far as I can tell, we were both right. According to Wikipedia, depending on who you ask, Yahoo was either a reference to someone “rude, unsophisticated, uncouth” or was an acronym for “Yet Another Hierarchical Officious Oracle.” (Source: http://en.wikipedia.org/wiki/Yahoo.) Today, we launch the PPC Associates blog. Your first … Continue reading →

Welcome to PPC Associates’ new blog! If you’re looking for “Blogation,” the former blog from our founder and CEO, David Rodnitzky, you’ve come to the right place! David is one of several weekly contributors – you can read his unique blend of gentle irreverence and SEM wisdom every Monday. David will be joined by a roster of regular bloggers from inside and outside PPC Associates. Our resident blog expert, senior account manager Todd Mintz, will check in every Tuesday with whatever’s on his mind; director of SEM Sean … Continue reading →