A little birdie told me about a change to Facebook’s ads API development policy recently which reads as follows: “You must, upon request, provide advertisers with a report on their ad spend, and your report must itemize how much advertisers spend on Facebook ads and fees for your service.” There are several very successful Facebook advertising companies (most of which I named in the headline of this post) that charge clients on a cost per action (CPA) basis. In other words, they guarantee a conversion/sale/sign-up for a flat-fee … Continue reading →

I’m at SES right now, listening to the Advanced Paid Search Tactics session. I applied to speak on this panel (I spoke on it last year and I felt I did a pretty darn good job). This year, I got rejected from the session. Well, more specifically, I never received any notice from SES other than confirmation that they had accepted my request to speak. Naturally, I was curious to know who made it on to the panel in my stead. Here’s the list of panelists, and the … Continue reading →

I usually don’t post personal, non-SEM related pleas on my blog, so apologies in advance for this post. I have a good friend who got in a car accident last week. He was driving about 25 miles over the speed limit in a residential area and he was wasted. I think his breath alcohol content was close to .2, more than double the legal limit here in California. He rammed into the back of a car full of teenagers. Though none of them were killed, two of them … Continue reading →

America is a service-driven economy. By that I mean that the number of factory and agricultural jobs are decreasing and the number of service jobs are increasing. Recently it occurred to me just how many service-providers I hire in a given year, for personal use. The list (off the top of my head) includes: Babysitter Gardener House cleaner Nanny Massage therapist Taxi driver Valet Accountant Doctor Lawyer Dentist Car detailer Business coach Graphic designer Handyman Painter Realtor Mortgage broker Fishing guide Banker Mechanic Tow truck driver This doesn’t … Continue reading →