Monthly Archives: July 2011

Know Any Great Senior SEM Folks? A Trip to Thailand If You Do!

Despite the potential for global economic collapse in the next week or two, Silicon Valley is booming. As such, my online marketing agency – PPC Associates – now has a high-class problem – we might not have enough staff to handle the influx of new clients! That’s where I’m hoping you can help. I’m looking to hire for multiple positions and I hope you might know someone who could be a fit. In addition to the warm fuzzies you’ll get from helping out a friend, for every new … Continue reading

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Obnoxious Doesn’t Begin to Describe This Ad

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An Economic Model to Determine the Price of A Marketing Consultant

Last week I wrote a post questioning a deal from Startups.com. The offer was for 45 minutes of marketing consulting for $39, which represented “98% off” the regular rate. As I noted in the post: Now I wasn’t a math major in college (and actually, I typically got a lot of C’s in math in high school), but if 45 minutes for $39 is 98%, that means the actual cost would normally be around $2700/hr. Assuming a 200 day work year, that works out to an annual rate … Continue reading

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Marketing Tip #1: Inflate Your Prices by 900%, then Offer 98% off

I got a Groupon-like deal from Startups.com offering me “98% off” marketing consulting from a company called Clever Zebo (I like the name by the way). For just $39, I get “a 45 minute phone call with a specialist who will get all the information needed to revolutionize your company’s marketing strategy.” Now I wasn’t a math major in college (and actually, I typically got a lot of C’s in math in high school), but if 45 minutes for $39 is 98%, that means the actual cost would … Continue reading

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