Monthly Archives: May 2011

Stanford GSB: Home of Internet Founders, Not So Much Display Ad Designers

Posted on May 26, 2011 by David Rodnitzky

I’m betting that about 20% of the successful companies in Silicon Valley were founded or led by a Stanford GSB grad. These grads are apparently too busy building multi-billion dollar companies to go back to campus and help their alma matter build a decent advertising campaign. I got the follow ad this morning on Yahoo:  Managing talent for strategic advantage? What does that even mean? And I’m sorry, but a picture of a smiling woman picking her teeth doesn’t compel me to send in my application. Geez!

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Thanks for the Email, [Company]!

Posted on May 24, 2011 by David Rodnitzky
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PPC isn’t TurboTax – it’s QuickBooks: Why You Probably Need a Professional to Manage Your AdWords Campaigns

Posted on May 9, 2011 by David Rodnitzky

Every AdWords pro has probably had the same reoccurring nightmare: Google or a 3rd party software provider releases killer technology that suddenly makes it incredibly easy for anyone to effectively manage PPC, rendering our years of experience and training obsolete overnight. I don’t have those dreams anymore, and you shouldn’t either. Here’s why. There was a time – circa 2002 – when PPC was really straightforward. There was just GoTo and AdWords, and the PPC game pretty much consisted of finding tons of obscure keywords for a few … Continue reading →

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