Connect with Us
Download Your Free Whitepaper
The 30,000-foot guide to our approach to PPC.
- PPC Associates
- About PPC Associates
- SEM Services
- Contact Us
- Get Our Blog Feed!
Monthly Archives: April 2011
A cardinal rule of thumb in my book is to connect ad text with your landing page. If you promise someone a free whitepaper in your ad, you darn well better have a whitepaper on the landing page. Failure to connect the two is a great way to lose people early on in your conversion funnel. An even better way to lose people – potentially for life – is to outright deceive them in the ad, and that’s exactly what the folks at Pinchit are doing. I got … Continue reading
Here’s some fine print from Gevalia. The big headline says “50% Off!” – Hooray! The fine print, which I’ve highlighted below, explains that it’s 50% off four packages after you buy four. Granted I didn’t do that well in Calculus in high school, but I think 50% off 50% of your order is actually 25% off. I’ve got a deal for Gevalia. I’ll pay you 200% of what I normally pay for your coffee (note: if you give me seven free packets of coffee, I will buy the … Continue reading
Google likes to brag that YouTube is the world’s second biggest search engine (in your face Bing!), and when you look at it that way, you realize the magnitude of the opportunity on YouTube. When I think about my own online behavior, I probably watch at least 15-20 YouTube videos every week, and I suspect most people fall into this camp. And yet, of the 40 clients with which we are currently working, only a handful have given anything more than lip service to creating a marketing strategy … Continue reading
2010 was a year in which I personally got a lot smarter about Web analytics and tracking. My biggest epiphany was around the importance of multi-channel, multi-click attribution. Attribution, in a nutshell, is the process of stitching together the enter click path a user takes on the way to a conversion. This includes multi-channel (they might have clicked a banner ad, then Facebook, then a PPC ad on Google) as well as multi-click (did they click on five AdWords keywords before converting?). Today, most advertisers ignore attribution entirely, … Continue reading