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Monthly Archives: March 2011
Earlier this week, Google announced a concept that they call “+1.” Anyone who has ever used or even heard of the “like” button on Facebook will no doubt realize that this is Google’s attempt to counter the popularity of Facebook likes! This is not the first time that Google has attempted to counter the incredible growth of Facebook and social media. Other notable attempts include Orkut (their social network), Google Buzz (a social extension to Gmail), real-time search (integrates Twitter and blogs into search results), and Google Wave … Continue reading
“Whether you’re a serial offender with over a dozen suspended AdWords accounts, or you’re a brand-new advertiser that got banned simply because you didn’t know what you were doing wrong… we can help.” Suspicious? I was. But the folks at PPC Renegade (appropriately named) want you to believe that they have secret connections inside Google that will cure all of your Quality Score ills. So I watched both videos on their site. The best part comes in video #2 (page 2) at exactly 8 minutes into the video. … Continue reading
I try to be polite to recruiters – in part because they have a tough job, and also because, well, I guess I’m a nice guy. So when I recently received a LinkedIn message from a recruiter for FindLaw.com, I politely declined the invitation to apply for the position. Here’s the first series of emails (name of recruiter omitted to protect the innocent!) Hi David, I work with FindLaw, a Thomson Reuters business based in Sunnyvale. We are expanding our team and looking to hire an Sr. Online … Continue reading
For most of the history of Internet advertising, display advertising has been dominated by two types of advertisers: brands and highly sophisticated lead gen companies (just think about how many LowerMyBills banner ads you’ve seen in your lifetime). That is beginning to change, primarily due to the rise of ad exchanges and DSPs (demand side platforms). Over the last few years, Google acquired the DoubleClick Ad Exchange and Yahoo acquired Right Media. Both of these are essentially marketplaces where publishers can place unsold inventory and advertisers can bid … Continue reading
My SEM agency – PPC Associates – has lost clients before, that’s just part of the business. In most cases, I’ve found that clients leave because they either a) bring the business in-house by hiring their own SEM team, or b) conclude that SEM is just not the right channel for them. And yes, occasionally they leave because they just aren’t happy with the service my team is providing. In only a very few instances, however, have we ever lost an account to another agency. For whatever reason, … Continue reading