Note: If you didn’t watch Survivor: Heroes vs. Villains, this post won’t make much sense . . . Reality TV is usually quite removed from actual reality, but there are occasional glimmers of relevance. Such is the case with the … Continue reading →

I was in a client-pitch meeting yesterday and the potential client brought up the dreaded “performance pricing” question. For those of you who aren’t in the PPC agency space, the conversation goes something like this: Client: How do you charge … Continue reading →

Last week I spent two days at Conversion Conference, the first trade show dedicated to landing page optimization and Web usability (it’s about time!). I learned a lot at the show and it was a real treat to attend the … Continue reading →