Monthly Archives: February 2010

LeadsCon Quick Hits

Posted on February 24, 2010 by David Rodnitzky

I just got back from LeadsCon Las Vegas, the conference for online lead generation.  My quick observations from this year’s show: Lead gen has arrived. Holy crap, there were around 2000 people at LeadsCon, quite an increase from the “mere” 600 people who showed up back in 2008. There were plenty of VCs and investors hunting for deals, foreign lead gen’ers (I personally met people from Israel, the UK, Australia, and Germany), and people like me a/k/a vendors looking to swoop up a few new deals. The arc … Continue reading →

Posted in Analytics | 5 Comments

Have One Vendor for PPC and SEO? You’re Getting Ripped Off

Posted on February 15, 2010 by David Rodnitzky

There was a time in Internet history when it was possible to be an expert at all things online marketing. That time ended around 1996. Similarly, there was a time when it was possible to be an expert at all things search marketing, a time which ended around 2003. And yet, many normally smart business people still hire the same person/company to manage both PPC and SEO. Every day I read dozens of articles about PPC and I would say I probably learn something new every day. Whether … Continue reading →

Posted in Analytics | Tagged , | 3 Comments

Why Marketing Should Rarely Be Held Accountable for Offline Sales

Posted on February 11, 2010 by David Rodnitzky

I was thinking about writing a post outlining how National Public Radio (specifically, San Francisco’s KQED) uses the “four basic human emotions” to get listeners to donate to their radio station, but my initial concept has now morphed into a diatribe against bad sales techniques. Bear with me on this one, I’ll explain. KQED has someone named Cynthia Marcucci who mysteriously only comes on air when it is time to raise money from listeners. For all I know, she may be a full-time NPR fundraiser, a modern-day music … Continue reading →

Posted in Analytics | Tagged , | 2 Comments

The 10 People Google Will Meet in Hell

Posted on February 9, 2010 by David Rodnitzky

Who hates Google? Well, it turns out, quite a lot of folks. It’s a testament to the incredible power of their brand that Google’s reputation is still so stellar, considering the number of groups that are already pissed off at Google. Here’s a list of ten companies/organizations/groups (upgraded from my previous list of just eight!)that are now ‘at war’ with Google. Each of these is linked to an article supporting the claim! Apple Microsoft eBay China Newspapers Book Publishers Radio Stations Advertisers Web Publishers The US Government! Bonus! … Continue reading →

Posted in Analytics | Tagged | 2 Comments

Buh Bye Blogger!

Posted on February 8, 2010 by David Rodnitzky

You would think that blogging software owned and operated by Google would be the default standard for the blogging community. You’d be wrong. Simply put, blogger has less features, poorer SEO, and even worse in-sight search than WordPress. It’s shocking but WordPress just blows away blogger. So with that in mind, welcome to the new Blogation. You’ll quickly see that the in-sight search functionality works, as do the categories, and the overall usability is much better. Oh, and you can type blogation.net or www.blogation.net, or even http://www.blogation.net and … Continue reading →

Posted in Analytics | Tagged , | 2 Comments