Monthly Archives: January 2010

Customer Service in a Rude, Anonymous World

Posted on January 31, 2010 by David Rodnitzky

Today I went to Whole Foods to shop for dinner. I love Whole Foods, so much so that I am a proud shareholder (and a not-so-proud investor, who bought the stock at $65). I was pushing a heavy cart of … Continue reading →

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Quantifying Brand and Giving Branding Credit to PPC

Posted on January 28, 2010 by David Rodnitzky

I had an interesting call with a potential client last month. The company was selling a new consumer technology and the CEO wanted to know whether I thought there was an opportunity market their product on PPC. I started to … Continue reading →

Posted in Analytics | 6 Comments

I *Still* Don’t Get Twitter

Posted on January 22, 2010 by David Rodnitzky

What’s the value of Twitter? As I see it, there are a few use cases: 1. It’s a real-time search engine. News spreads quickly as people retweet stories, and you can ask a question in Twitter and often get rapid-fire … Continue reading →

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Google is to Angel Investing What Amazon is to Private Equity

Posted on January 20, 2010 by David Rodnitzky

For those of you not in Silicon Valley, to understand this column, you have to understand the terminology of venture capital investing. Broadly speaking, there are three types of venture-based investments in start-ups: Angel investing: typically made by individuals or … Continue reading →

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