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Monthly Archives: January 2010
Today I went to Whole Foods to shop for dinner. I love Whole Foods, so much so that I am a proud shareholder (and a not-so-proud investor, who bought the stock at $65). I was pushing a heavy cart of groceries through the store, my son perched in the child seat, and as I came to an intersection between aisles, a Whole Food employee was coming at me in the other direction – there was only room for one of us to make it by. Without missing a … Continue reading
I had an interesting call with a potential client last month. The company was selling a new consumer technology and the CEO wanted to know whether I thought there was an opportunity market their product on PPC. I started to explain how consumer electronics are marketed through AdWords when the CMO joined the call. The CMO, it turned out, was an old-school brand marketer. The conversation went something like this: David: If you have a ‘new mousetrap’ type of product, you need to think about advertising on the … Continue reading
What’s the value of Twitter? As I see it, there are a few use cases: 1. It’s a real-time search engine. News spreads quickly as people retweet stories, and you can ask a question in Twitter and often get rapid-fire responses. 2. It’s a marketing vehicle. Businesses can tweet a promotion and see it virally re-tweeted across thousands or millions of tweeters. 3. It’s a way to keep up with friends. You get snippets of info from friends and colleagues that require little to no effort to read … Continue reading
For those of you not in Silicon Valley, to understand this column, you have to understand the terminology of venture capital investing. Broadly speaking, there are three types of venture-based investments in start-ups: Angel investing: typically made by individuals or small firms, angels invest in companies based on an idea, a team, or a demo. The risk is very high but the return (when there is one, is astronomical). The amount an angel invests ranges from as ‘little’ as $25,000 and up to $1 million or slightly more; … Continue reading